SEVIA LUTFIANI; MUHAMMAD IQBAL; IS SUSANTO. The Influence of Digital Marketing and Electronic Word of Mouth on Netflix Subscription Purchase Decisions with Customer Satisfaction as a Mediating Variable from an Islamic Business Perspective (A Study of Generation Z Netflix Users in Bandar Lampung). International Journal of Economics, Business and Innovation Research, v. 5, n. 05, p. 5711-5729, 2 Oct. 2026.