Isna Ayu Safitri Kusuma Dewi, Fibia Sentauri Cahyaningrum, Yusuf Darmawan, and Vicky Indarto Setyono. 2023. “THE FACTORS THAT INFLUENCE TIKTOK POPULARITY AS A DIGITAL MARKETING TECHNIQUE TO GROW CUSTOMER ENGAGEMENT ”. International Journal of Economics, Business and Innovation Research 2 (02), 103-11. https://doi.org/10.63922/ijebir.v2i02.155.