Muhammad Iqbal Prawira Yuda, and Albari. 2025. “The Influence Of Source Credibility And Discount Framing On Brand Reputation And Brand Image In Increasing Buying Interest In E-Commerce Shopee Indonesia”. International Journal of Economics, Business and Innovation Research 4 (06), 835-52. https://doi.org/10.63922/ijebir.v4i06.2579.