Sulfi, MUHAJIRIN, and FENI ARYANI. 2026. “The Influence of Content Marketing and Influencer Marketing on Purchase Decisions of Glad2Glow Skincare Products Among Generation Z in Bima City”. International Journal of Economics, Business and Innovation Research 5 (03), 2058-70. https://doi.org/10.63922/ijebir.v5i03.3576.