Isna Ayu Safitri Kusuma Dewi, Fibia Sentauri Cahyaningrum, Yusuf Darmawan and Vicky Indarto Setyono (2023) “THE FACTORS THAT INFLUENCE TIKTOK POPULARITY AS A DIGITAL MARKETING TECHNIQUE TO GROW CUSTOMER ENGAGEMENT ”, International Journal of Economics, Business and Innovation Research, 2(02), pp. 103-111. doi: 10.63922/ijebir.v2i02.155.