M. Fahrudin, Mahrinasari MS and Yuniarti Fihartini (2025) “Discount Promotion’s Role in Shaping Price, Smart Shopper and Behaviorioral Intention: A Skintific Case Study”, International Journal of Economics, Business and Innovation Research, 4(04), pp. 1310-1319. doi: 10.63922/ijebir.v4i04.2083.