Putri Lutfia Wardani1, Yola Aprienty, Zahwa Linata Arofah, Nurul Sabrina, Yusrotul Latifah, Nurwalia and Nunuk Indarti (2026) “ Fomo As A Marketing Strategy: Why Is It Hard For Gen Z To Resist Trends?”, International Journal of Economics, Business and Innovation Research, 5(04), pp. 2921-2932. doi: 10.63922/ijebir.v5i04.4620.