Made Chossya Wira Mahardika, Ni Luh Putu Agustini Karta and Ni Ketut Dewi Irwanti (2026) “The Influence of Social Media Marketing, Brand Image, and Brand Trust on Guest Loyalty at Hotel NEO+ Kuta Legian”, International Journal of Economics, Business and Innovation Research, 5(05), pp. 2622-2632. doi: 10.63922/ijebir.v5i05.6314.