Faza Siti Sabira Prakoso and Janette Maria Pinariya (2026) “Integrated Marketing Strategy Based on 7P and 7C to Strengthen the Competitiveness of Franchise Micro-Warteg”, International Journal of Economics, Business and Innovation Research, 5(06), pp. 3174-3187. doi: 10.63922/ijebir.v5i06.7219.