[1]
Nurul Zamara, Kokom Komariah, and Sopyan Saori, “Analysis Of Price Discounts And Fashion Involvement On Impulse Buying With Positive Emotion As An Intervening Variable (Survey of Clothing Shoppers at Matahari Department Store in Sukabumi)”, IJEBIR, vol. 5, no. 03, pp. 2288-2309, May 2026.