Sevia Lutfiani, Muhammad Iqbal, and Is Susanto, “The Influence of Digital Marketing and Electronic Word of Mouth on Netflix Subscription Purchase Decisions with Customer Satisfaction as a Mediating Variable from an Islamic Business Perspective (A Study of Generation Z Netflix Users in Bandar Lampung)”, IJEBIR, vol. 5, no. 05, pp. 5711-5729, Oct. 2026.