Nurul Zamara, Kokom Komariah, and Sopyan Saori. “Analysis Of Price Discounts And Fashion Involvement On Impulse Buying With Positive Emotion As An Intervening Variable (Survey of Clothing Shoppers at Matahari Department Store in Sukabumi)”. International Journal of Economics, Business and Innovation Research, Vol. 5, no. 03, May 2026, pp. 2288-09, doi:10.63922/ijebir.v5i03.3704.