Nova Rida Wati, Eja Armaz Hardi, and Achyat Budianto. “The Influence of Social Media Marketing and Halal Awareness on Purchase Decisions Among Generation Z at Momoyo Branch Jambi Luar Kota”. International Journal of Economics, Business and Innovation Research, Vol. 5, no. 03, May 2026, pp. 2501-13, doi:10.63922/ijebir.v5i03.3728.