Putri Lutfia Wardani1, Yola Aprienty, Zahwa Linata Arofah, Nurul Sabrina, Yusrotul Latifah, Nurwalia, and Nunuk Indarti. “ Fomo As A Marketing Strategy: Why Is It Hard For Gen Z To Resist Trends?”. International Journal of Economics, Business and Innovation Research, Vol. 5, no. 04, July 2026, pp. 2921-32, doi:10.63922/ijebir.v5i04.4620.