Sitanini, A., and H. Afifah. “Value Co-Creation and Social Media Marketing Influencing Purchase Decisions Through Brand Experience in Purbalingga Pineapple Agribusiness”. International Journal of Economics, Business and Innovation Research, Vol. 5, no. 04, July 2026, pp. 3325-52, doi:10.63922/ijebir.v5i04.4934.