Daffa, M., Eka Indriyani, and Miftha Farild. “The Influence of the Halo Effect and Familiarity Effect on Generation Z Investment Decisions ”. International Journal of Economics, Business and Innovation Research, Vol. 5, no. 04, July 2026, pp. 3945-59, doi:10.63922/ijebir.v5i04.4953.