Vania Rizqi Azalia, A. Arsa, and Rabiyatul Alawiyah. “E-Marketing Strategies to Increase Gen-Z Customer Loyalty (Case Study of Coffee Shop Because of Coffee in Jambi City)”. International Journal of Economics, Business and Innovation Research, Vol. 5, no. 06, Oct. 2026, pp. 586-03, doi:10.63922/ijebir.v5i06.5964.