Diah Anggie Navita, Rusnandari Retno Cahyani, and Annisa Indah Mutiasari. “The Influence of Electronic Word of Mouth (E-WOM), Social Media Marketing, and Brand Awareness on Generation Z Customer Loyalty at Wahidin Coffee”. International Journal of Economics, Business and Innovation Research, Vol. 5, no. 05, Aug. 2026, pp. 1301-18, doi:10.63922/ijebir.v5i05.5984.