Dwi Prihatini, A. Addiarrahman, and A. Agusriandi. “The Influence of Content Marketing and Influencer Marketing on Evangeline Perfume Purchasing Decisions in Palembang City”. International Journal of Economics, Business and Innovation Research, Vol. 5, no. 06, Oct. 2026, pp. 1118-29, doi:10.63922/ijebir.v5i06.6142.