Sania Oktavia, and S. Syaefulloh. “Viral Marketing and Electronic Word-of-Mouth Influencing Visiting Decisions for Pacu Jalur Events in Kuantan Singingi”. International Journal of Economics, Business and Innovation Research, Vol. 5, no. 05, Sept. 2026, pp. 5457-6, doi:10.63922/ijebir.v5i05.6698.