Amos Ojo Adedeji. “Perception Of Customers About Celebrity Endorsement Process And Its Subsequent Impact On Customers’ Purchasing Decisions”. International Journal of Economics, Business and Innovation Research 2, no. 02 (January 22, 2023): 1-11. Accessed October 13, 2026. https://e-journal.citakonsultindo.or.id/index.php/IJEBIR/article/view/161.