Muhlis, and Andi Aris Mattunruang. “Digital Marketing Personalization Dan Purchase Intention Konsumen Digital: Peran Mediasi Customer Engagement”. International Journal of Economics, Business and Innovation Research 5, no. 03 (May 31, 2026): 3595-3616. Accessed November 4, 2026. https://e-journal.citakonsultindo.or.id/index.php/IJEBIR/article/view/3464.