Putri Lutfia Wardani1, Yola Aprienty, Zahwa Linata Arofah, Nurul Sabrina, Yusrotul Latifah, Nurwalia, and Nunuk Indarti. “ Fomo As A Marketing Strategy: Why Is It Hard For Gen Z To Resist Trends?”. International Journal of Economics, Business and Innovation Research 5, no. 04 (July 3, 2026): 2921-2932. Accessed November 4, 2026. https://e-journal.citakonsultindo.or.id/index.php/IJEBIR/article/view/4620.