Nanik Wahyuningtiyas, Budi Eko Soetjipto. The Influence of Guerilla and Viral Marketing on Consumer Engagement and Behavior: The Mediating Role of Brand Perception. IJEBIR [Internet]. 2025May23 [cited 2026Oct.13];4(03):960-82. Available from: https://e-journal.citakonsultindo.or.id/index.php/IJEBIR/article/view/1839