Ferdo Fahtu Rahman Assidiq, Maulana Agung Pratama, Fenny Septiani. THE Role Social Media Campaign To Brand Switching Unilever Products In Bandar Lampung (A Study On Consumers Boycotting Pro-Israel Products). IJEBIR [Internet]. 2026May23 [cited 2026Nov.4];5(03):2620-9. Available from: https://e-journal.citakonsultindo.or.id/index.php/IJEBIR/article/view/3631