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Nurul Zamara, Kokom Komariah, Sopyan Saori. Analysis Of Price Discounts And Fashion Involvement On Impulse Buying With Positive Emotion As An Intervening Variable (Survey of Clothing Shoppers at Matahari Department Store in Sukabumi). IJEBIR [Internet]. 2026May18 [cited 2026Nov.4];5(03):2288-309. Available from: https://e-journal.citakonsultindo.or.id/index.php/IJEBIR/article/view/3704