1.
Purnama WE, Hartono, Mediya Destalia. The Influence of Utilitarian, Hedonic, and Social Values on Purchase Decisions During Live Streams Fashion Product ( A Survey of Gen Z Women on TikTok in Bandar Lampung). IJEBIR [Internet]. 2026Jul.17 [cited 2026Nov.4];5(04):4448-61. Available from: https://e-journal.citakonsultindo.or.id/index.php/IJEBIR/article/view/5276