The impacts of Brand Image, Perceived Quality, Purchase Intention on Purchase Decision: A Case Study from Madiun, Indonesia
Keywords:
Brand Image, Perceived Quality, Purchase Decision, Purchase Intention, Bread Products
Abstract
This study was conducted to determine the effect of brand image, perceived quality on consumers’ purchase decision with purchase intention as an intervening variable on “Bluder” Mirasa Bread. In this study, the quantitative method was employed with data collected through questionnaires. The sample of this study was taken using convenient sampling. The number of samples used in the study was 100 respondents. The data collected was then processed using path analysis. The test results show that: (1) Brand image has a positive and significant effect on purchase decisions among consumers of “Bluder” Mirasa bread; (2) Brand image has a positive and significant effect on purchase intention of consumers of “Bluder” Mirasa bread; (3) Perceived quality has a positive but insignificant effect on purchase decisions in consumers of “Bluder” Mirasa bread; (4) Perceived Quality has a positive and significant effect on Purchase Intention on consumers of “Bluder” Mirasa bread; (5) Purchase decision has a positive and significant effect on purchase intention of consumers of “Bluder” Mirasa bread; (6) Purchase intention can mediate brand image on purchase decisions among consumers of “Bluder” Mirasa bread; (7) Purchase intention has no mediation effect on the perceived quality of purchase decisions among consumers of “Bluder” Mirasa bread. The results from this study give insights to marketers to develop proper decisions and take necessary actions in increasing the sales revenue of the business alike as well as enrich the body of literature about consumers’ purchase decision in marketing
References
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Ayu Nirmala Putri. (2015). Analisa Corporate Credibility Terhadap Purchase Intention Telkomsel 4G-LTE dengan Attitude Toward the Advertising dan Attitude Toward The Brand Sebagai Variabel Intervening. Praktisi Pemasaran Dan AlumniProgram Manajemen Pemasaran, Universitas Kristen Petra, 9(1), 8–15.
Daniel Krisno dan Hatane Samuel. (2013). Pengaruh perceived quality, perceived sacrifice dan perceived value terhadap customer satisfaction di Informa innovative furnishing Pakuwon City Surabaya. Jurnal Manajemen Pemasaran Petra, 1(1), 1–12.
Dian Citaningtyas Ari K. (2016). Peran Sikap sebagai Pemediasi terhadap Pengaruh Persepsi Harga dan Persepsi Kualitas pada Niat Beli ( Survei Niat Beli Konsumen pada Kerajinan Kulit di Kabupaten Magetan ). Program Studi Magister Manajemen Universitas Sebelas Maret Surakarta, 2(2), 211–229.
Dian Citaningtyas Ari k. (2018).Pengaruh Kualitas dan Citra Produk Terhadap Kepuasan Pelanggan Coca-Cola di Kota Madiun.Program Studi Manajemen-Fakultas Ekonomi Dan Bisnis Universitas PGRI Madiun, 2007, 247–258.
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Fajar Idris. (2014). Faktor-Faktor yang mempengaruhi Keputusan Pembelian sepatu di Toko Fajar Sport Kecamatan Pedurungan Kota Semarang.1–70.
Febriyantoro, M. T. (2020). Exploring YouTube Marketing Communication: Brand awareness, brand image and purchase intention in the millennial generation. Cogent Business & Management, 7(01), 1787733.
Fibriyanti, F., & Dharmayanti, D. (2014).Pengaruh BrandImage dan Perceived Quality Terhadap Kepuasan dan Loyalitas Pelanggan Mobil Toyota di Surabaya.ProgramManajemen Pemasaran, Universitas Kristen Petra, 2(1), 1–8.
Han, J. H. (2020). The Relationship among Influencer Interpersonal Trust, Brand Image and Purchase Intention for SNS (Social Network Service) Users. The Journal of the Korea Contents Association, 20(1), 31-44.
Haro, A., Oktaviana, D., Dewi, A. T., Anisa, W., & Suangkupon, A. (2020). The Influence of Brand Image and Service Quality towards Purchase Intention and Its Impact on the Purchase Decision of Samsung Smartphone. KnE Social Sciences, 329-336.
Hasan, M., & Sohail, M. S. (2020). The Influence of Social Media Marketing on Consumers’ Purchase Decision: Investigating the Effects of Local and Nonlocal Brands. Journal of International Consumer Marketing, 1-18.
Idris Agvi Ramadhan Kurniawan. (2015). Analisis Pengaruh Citra Merek, Persepsi Kualitas, dan Persepsi Resiko terhadap Keputusan Pembelian melalui Persepsi Nilai Sebagai Intervening Agvi.Jurusan Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro Jl. Prof. Soedharto SH Tembalang, Semarang 50239, 4(3), 1–11.
Ilza Ajrin Adzania (2015). Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian pada produk Samsung Galaxy Young S 6310.Sarjana Ekonomi Program Studi Akuntansi Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta, 6310, 1–15.
Iriani, S. R. I. S. (2014). Pengaruh Persepsi Nilai dan Persepsi Resiko terhadap Niat Beli Kosmetik Organik Kurnia.Manajemen, Fakultas Ekonomi, Universitas Negeri Surabaya, 2, 1–11.
Isyanto, P., Sapitri, R. G., & Sinaga, O. (2020). Micro Influencers Marketing and Brand Image to Purchase Intention of Cosmetic Products Focallure. Systematic Reviews in Pharmacy, 11(1), 601-605.
Kevin Lyando Lay. (2015). Pengaruh Kepercayaan Merek dan Citra Merek terhadap Niat Beli Sepatu Nikedi Surabaya Artikel.Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya, 1–16.
Kotler, P., & Keller, K. L. (2013). Competitive Dynamics. Marketing Management 14th Edition Pearson Education Inc, 213-222.
Leonita Rachmadini. (2015). Pengaruh Citra Merek, Kemasan dan Iklan Terhadap Perilaku Pembelian Konsumen pada produk minuman Isotonik Mizone di Surabaya.Program Pendidikan Sarjana Jurusan Manajemen Oleh: 1–22.
Lilik Suprapti. (2010). Analisis Pengaruh Brand Awareness, Perceived Value, Organizational Association dan Perceived Quality terhadap Keputusan Pembelian.Program Sarjana (S1) Pada Program Sarjana Fakultas Ekonomi Universitas Diponegoro, 1–153.
Lin, X., Featherman, M., Brooks, S. L., & Hajli, N. (2019). Exploring gender differences in online consumer purchase decision making: An online product presentation perspective. Information Systems Frontiers, 21(5), 1187-1201.
Lusi Indah Mayasari. (2011). Analisis Pengaruh Citra Merek, Persepsi terhadap Kualitas, Nama Merek, dan Brand Awareness terhadap Keputusan Pembelian Sabun Pencuci Pakaian Bubuk Attack. Program Sarjana (S1) Pada Program Sarjana Fakultas Ekonomi Universitas Diponegoro, 1–80.
Magyar Slamet Permana (2013). Pengaruh Country of Origin, Brand Image dan Persepsi Kualitas.Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana Salatiga, 1–53.
Maslikhan, M. I. (2019). The Effect of Negative Publicity on Brand Equity (Image Attitude, and Purchase Intention) in Indonesia: Case of Dolce and Gabbana Racism Scandal. International Journal of Business and Administrative Studies, 5(3), 144-154.
Melly Kamener (2013). Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Laptop Merek Toshiba.
Mubarok, M. M. (2014). Pengaruh Brand Image dan Sikap Konsumen terhadap Keputusan Pembelian Batik Jetis Sidoarjo Dimediasi oleh Minat Beli.Dosen STIE PERBANAS Surabaya, 1–20.
Nina Maharani. (2015). Proses pengambilan keputusan pembelian konsumen terhadap produk iphone di bandung. Dosen Kopertis Wil. IV Dpk Universitas Islam Bandung, 59–75.
Penny Rahmawati. (2014). Pengaruh Brand Image, Kualitas Produk, Harga terhadap Keputusan Pembelian Konsumen Sari Roti.Jurusan Manajemen Fakultas Ekonomi, Universitas Negeri Yogyakarta Abstrak, 82–89.
Pantri Heriyanti. (2012). Analisis Pengaruh Brand Image dan Kualitas Produk terhadap Keputusan Pembelian Konsumen pada Handphone Nexian.BINUS Business School, 4(2), 171–205.
Rachmawati, D., Shukri, S., Azam, S., & Khatibi, A. (2019). Factors influencing customers’ purchase decision of residential property in Selangor, Malaysia. Management Science Letters, 9(9), 1341-1348.
Rahmi, D. Y., Rozalia, Y., Chan, D. N., Anira, Q., & Lita, R. P. (2017). Green brand image relation model, green awareness, green advertisement, and ecological knowledge as competitive advantage in improving green purchase intention and green purchase behavior on creative industry products. Journal of Economics, Business, & Accountancy Ventura, 20(2), 177-186.
Rajapaksha Yapa, S., Senathiraja, R., Poesche, J., & Kauranen, I. (2020). Sequential Coherence as a Success Factor in Personal Selling. International Journal of Marketing Studies, 12(2).
Rakhmawati, T., Sumaedi, S., Astrini, N. J., Bakti, I. G. M. Y., Yarmen, M., & Damayanti, S. (2020). The important level of washing machine quality dimensions in 4.0 industrial era based on the perception of a laundry business: A preliminary investigation. In IOP Conference Series: Materials Science and Engineering (Vol. 722, No. 1, p. 012048). IOP Publishing.
Ruhamak & Rahayu (2016). Pengaruh Word of Mouth terhadap Purchase Intention melalui Brand Image.Fakultas Ekonomi Universitas Kadiri, 1(2), 188–204.
Ryan Kusuma Perdana. (2010). Pengaruh Citra Merek, Perceived Quality dan Iklan Terhadap Keputusan Pembelian Shampo Merek Lifebuoy ( Studi Pada Pengguna Shampoo Lifebouy di Kota Surakarta ). Ekonomi Jurusan Manajemen Fakultas Ekonomi Universitas Sebelas Maret Surakarta.
Reguraman, M., & Subbiah, G. (2019). Omni-channel E-tailing: Dynamics Of Consumer Purchase Decision Behaviour. Pacific Business Review International, 11(7), 7-14.
Saidani, B. (2013). Keputusan Pembelian Smartphone Samsung Seri Galaxy (Survei pada Pelanggan ITC ROXY MAS). Fakultas Ekonomi, Program Studi S1 Manajemen, Universitas Negeri Jakarta, 4(1), 53–73.
Sanjaya, H. Ghozali, I. (2016). Aplikasi Analisis Multivariete dengan Program IBM SPSS 23 (VIII). Semarang: Badan Penerbit Universitas Diponegoro.
Sanny, L., Arina, A., Maulidya, R., & Pertiwi, R. (2020). Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust. Management Science Letters, 10(10), 2139-2146.
Saputra, M. H., Kristyassari, B., Farida, N., & Ardyan, E. (2020). An Investigation of Green Product Innovation on Consumer Repurchase Intention: The Mediating Role of Green Customer Value. Journal of Environmental Management & Tourism, 11(3 (43)), 622-633.
Shakil, S., & Majeed, S. (2018). Brand Purchase Intention And Brand Purchase Behavior In Halal Meat Brand. Journal of marketing, 152.
Simbolon, F. P., Handayani, E. R., & Nugraedy, M. (2020). The Influence of Product Quality, Price Fairness, Brand Image, and Customer Value on Purchase Decision of Toyota Agya Consumers: A Study of Low-Cost Green Car. Binus Business Review, 11(3), 187-196.
Sugiyono, P. (2011). Metodologi penelitian kuantitatif kualitatif dan R&D. Alpabeta, Bandung.
Tang, M., & Zhu, J. (2019). Research of O2O website-based consumer purchase decision-making model. Journal of Industrial and Production Engineering, 36(6), 371-384.
Teng, L., & Laroche, M. (2007). Building and testing models of consumer purchase intention in competitive and multicultural environments. Journal of Business Research, 60(3), 260-268.
Toko Mirasa 1 (2020). Business Website. Retrieved from https://tokomirasa1.business.site/ on 23 November 2020.
Tribunews (2011). Roti ““Bluder”” Cita Rasa Tempo Doeloe. Retrieved from https://www.tribunnews.com/lifestyle/2011/02/10/roti-”“Bluder””-cita-rasa-tempo-doeloe on 23 November 2020.
Vijayalakshmi, R., & Gurumoorthy, T. R. (2019). Factors Influencing the Purchasing Behavior of Shampoo. Journal of Creative Research Thoughts (IJCRT), 332, 334.
Wang, J., Pham, T. L., & Dang, V. T. (2020). Environmental consciousness and organic food purchase intention: a moderated mediation model of perceived food quality and price sensitivity. International Journal of Environmental Research and Public Health, 17(3), 850.
Wang, J., Tao, J., & Chu, M. (2020). Behind the label: Chinese consumers’ trust in food certification and the effect of perceived quality on purchase intention. Food Control, 108, 106825.
Wee, C. S., Ariff, M. S. B. M., Zakuan, N., Tajudin, M. N. M., Ismail, K., & Ishak, N. (2014). Consumers perception, purchase intention and actual purchase behavior of organic food products. Review of Integrative Business and Economics Research, 3(2), 378.
Yaacob, R., & Baroto, M. B. (2019). Influencing variables towards the intention to purchase (ITP) and their research gaps. The Asian Journal of Technology Management, 12(1), 1-14.
Abdullahi, H. M., & Otori, Y. A. (2020). Customer Loyalty as Mediator On The Relationship Between Social Media Influencer And Purchase Intention: A Proposed Framework. International Journal of Management, Social Sciences, Peace And Conflict Studies, 3(3).
Alex Prayoga Hasyim (2012). Analisis Pengaruh Kesadaran Merek, Asosiasi Merek, Persepsi Kualitas dan Loyalitas Terhadap Preferenis Merek dan Niat Beli Pada Pasta Gigi Close Up di Surabaya. 12–18.
Annisa A. (2019). Pengaruh Kualitas Produk, Harga Produk, Brand Image, dan Promosi Terhadap Keputusan Pembelian Konsumen Mesin Parut di CV Seneng Bareng Sejahtera.Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Gresik, 2(2), 82–91.
Ayu Nirmala Putri. (2015). Analisa Corporate Credibility Terhadap Purchase Intention Telkomsel 4G-LTE dengan Attitude Toward the Advertising dan Attitude Toward The Brand Sebagai Variabel Intervening. Praktisi Pemasaran Dan AlumniProgram Manajemen Pemasaran, Universitas Kristen Petra, 9(1), 8–15.
Daniel Krisno dan Hatane Samuel. (2013). Pengaruh perceived quality, perceived sacrifice dan perceived value terhadap customer satisfaction di Informa innovative furnishing Pakuwon City Surabaya. Jurnal Manajemen Pemasaran Petra, 1(1), 1–12.
Dian Citaningtyas Ari K. (2016). Peran Sikap sebagai Pemediasi terhadap Pengaruh Persepsi Harga dan Persepsi Kualitas pada Niat Beli ( Survei Niat Beli Konsumen pada Kerajinan Kulit di Kabupaten Magetan ). Program Studi Magister Manajemen Universitas Sebelas Maret Surakarta, 2(2), 211–229.
Dian Citaningtyas Ari k. (2018).Pengaruh Kualitas dan Citra Produk Terhadap Kepuasan Pelanggan Coca-Cola di Kota Madiun.Program Studi Manajemen-Fakultas Ekonomi Dan Bisnis Universitas PGRI Madiun, 2007, 247–258.
Dian Citaningtyas Ari K. (2018). Pada Sikap Konsumen( Survei Sikap Konsumen Pada Kerajinan Kulit di Kabupaten Magetan ). Dosen Fakutas Ekonomi Dan Bisnis Universitas PGRI Madiun, 7.
Eva Inayah Lutfiani. (2016). Pengaruh Persepsi Kualitas, Citra Merek dan Persepsi Harga terhadap Minat Pembelian Pada Produk Merek Toko (Studi Kasus pada Konsumen Bio Organik di Supermarket SuperIndo Yogyakarta).Fakultas Ekonomi Universitas Negeri Yogyakarta Untuk Memenuhi Sebagian Persyaratan Guna Memperoleh Gelar Sarjana Ekonomi, 1–171.
Fajar Idris. (2014). Faktor-Faktor yang mempengaruhi Keputusan Pembelian sepatu di Toko Fajar Sport Kecamatan Pedurungan Kota Semarang.1–70.
Febriyantoro, M. T. (2020). Exploring YouTube Marketing Communication: Brand awareness, brand image and purchase intention in the millennial generation. Cogent Business & Management, 7(01), 1787733.
Fibriyanti, F., & Dharmayanti, D. (2014).Pengaruh BrandImage dan Perceived Quality Terhadap Kepuasan dan Loyalitas Pelanggan Mobil Toyota di Surabaya.ProgramManajemen Pemasaran, Universitas Kristen Petra, 2(1), 1–8.
Han, J. H. (2020). The Relationship among Influencer Interpersonal Trust, Brand Image and Purchase Intention for SNS (Social Network Service) Users. The Journal of the Korea Contents Association, 20(1), 31-44.
Haro, A., Oktaviana, D., Dewi, A. T., Anisa, W., & Suangkupon, A. (2020). The Influence of Brand Image and Service Quality towards Purchase Intention and Its Impact on the Purchase Decision of Samsung Smartphone. KnE Social Sciences, 329-336.
Hasan, M., & Sohail, M. S. (2020). The Influence of Social Media Marketing on Consumers’ Purchase Decision: Investigating the Effects of Local and Nonlocal Brands. Journal of International Consumer Marketing, 1-18.
Idris Agvi Ramadhan Kurniawan. (2015). Analisis Pengaruh Citra Merek, Persepsi Kualitas, dan Persepsi Resiko terhadap Keputusan Pembelian melalui Persepsi Nilai Sebagai Intervening Agvi.Jurusan Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro Jl. Prof. Soedharto SH Tembalang, Semarang 50239, 4(3), 1–11.
Ilza Ajrin Adzania (2015). Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian pada produk Samsung Galaxy Young S 6310.Sarjana Ekonomi Program Studi Akuntansi Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta, 6310, 1–15.
Iriani, S. R. I. S. (2014). Pengaruh Persepsi Nilai dan Persepsi Resiko terhadap Niat Beli Kosmetik Organik Kurnia.Manajemen, Fakultas Ekonomi, Universitas Negeri Surabaya, 2, 1–11.
Isyanto, P., Sapitri, R. G., & Sinaga, O. (2020). Micro Influencers Marketing and Brand Image to Purchase Intention of Cosmetic Products Focallure. Systematic Reviews in Pharmacy, 11(1), 601-605.
Kevin Lyando Lay. (2015). Pengaruh Kepercayaan Merek dan Citra Merek terhadap Niat Beli Sepatu Nikedi Surabaya Artikel.Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya, 1–16.
Kotler, P., & Keller, K. L. (2013). Competitive Dynamics. Marketing Management 14th Edition Pearson Education Inc, 213-222.
Leonita Rachmadini. (2015). Pengaruh Citra Merek, Kemasan dan Iklan Terhadap Perilaku Pembelian Konsumen pada produk minuman Isotonik Mizone di Surabaya.Program Pendidikan Sarjana Jurusan Manajemen Oleh: 1–22.
Lilik Suprapti. (2010). Analisis Pengaruh Brand Awareness, Perceived Value, Organizational Association dan Perceived Quality terhadap Keputusan Pembelian.Program Sarjana (S1) Pada Program Sarjana Fakultas Ekonomi Universitas Diponegoro, 1–153.
Lin, X., Featherman, M., Brooks, S. L., & Hajli, N. (2019). Exploring gender differences in online consumer purchase decision making: An online product presentation perspective. Information Systems Frontiers, 21(5), 1187-1201.
Lusi Indah Mayasari. (2011). Analisis Pengaruh Citra Merek, Persepsi terhadap Kualitas, Nama Merek, dan Brand Awareness terhadap Keputusan Pembelian Sabun Pencuci Pakaian Bubuk Attack. Program Sarjana (S1) Pada Program Sarjana Fakultas Ekonomi Universitas Diponegoro, 1–80.
Magyar Slamet Permana (2013). Pengaruh Country of Origin, Brand Image dan Persepsi Kualitas.Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana Salatiga, 1–53.
Maslikhan, M. I. (2019). The Effect of Negative Publicity on Brand Equity (Image Attitude, and Purchase Intention) in Indonesia: Case of Dolce and Gabbana Racism Scandal. International Journal of Business and Administrative Studies, 5(3), 144-154.
Melly Kamener (2013). Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Laptop Merek Toshiba.
Mubarok, M. M. (2014). Pengaruh Brand Image dan Sikap Konsumen terhadap Keputusan Pembelian Batik Jetis Sidoarjo Dimediasi oleh Minat Beli.Dosen STIE PERBANAS Surabaya, 1–20.
Nina Maharani. (2015). Proses pengambilan keputusan pembelian konsumen terhadap produk iphone di bandung. Dosen Kopertis Wil. IV Dpk Universitas Islam Bandung, 59–75.
Penny Rahmawati. (2014). Pengaruh Brand Image, Kualitas Produk, Harga terhadap Keputusan Pembelian Konsumen Sari Roti.Jurusan Manajemen Fakultas Ekonomi, Universitas Negeri Yogyakarta Abstrak, 82–89.
Pantri Heriyanti. (2012). Analisis Pengaruh Brand Image dan Kualitas Produk terhadap Keputusan Pembelian Konsumen pada Handphone Nexian.BINUS Business School, 4(2), 171–205.
Rachmawati, D., Shukri, S., Azam, S., & Khatibi, A. (2019). Factors influencing customers’ purchase decision of residential property in Selangor, Malaysia. Management Science Letters, 9(9), 1341-1348.
Rahmi, D. Y., Rozalia, Y., Chan, D. N., Anira, Q., & Lita, R. P. (2017). Green brand image relation model, green awareness, green advertisement, and ecological knowledge as competitive advantage in improving green purchase intention and green purchase behavior on creative industry products. Journal of Economics, Business, & Accountancy Ventura, 20(2), 177-186.
Rajapaksha Yapa, S., Senathiraja, R., Poesche, J., & Kauranen, I. (2020). Sequential Coherence as a Success Factor in Personal Selling. International Journal of Marketing Studies, 12(2).
Rakhmawati, T., Sumaedi, S., Astrini, N. J., Bakti, I. G. M. Y., Yarmen, M., & Damayanti, S. (2020). The important level of washing machine quality dimensions in 4.0 industrial era based on the perception of a laundry business: A preliminary investigation. In IOP Conference Series: Materials Science and Engineering (Vol. 722, No. 1, p. 012048). IOP Publishing.
Ruhamak & Rahayu (2016). Pengaruh Word of Mouth terhadap Purchase Intention melalui Brand Image.Fakultas Ekonomi Universitas Kadiri, 1(2), 188–204.
Ryan Kusuma Perdana. (2010). Pengaruh Citra Merek, Perceived Quality dan Iklan Terhadap Keputusan Pembelian Shampo Merek Lifebuoy ( Studi Pada Pengguna Shampoo Lifebouy di Kota Surakarta ). Ekonomi Jurusan Manajemen Fakultas Ekonomi Universitas Sebelas Maret Surakarta.
Reguraman, M., & Subbiah, G. (2019). Omni-channel E-tailing: Dynamics Of Consumer Purchase Decision Behaviour. Pacific Business Review International, 11(7), 7-14.
Saidani, B. (2013). Keputusan Pembelian Smartphone Samsung Seri Galaxy (Survei pada Pelanggan ITC ROXY MAS). Fakultas Ekonomi, Program Studi S1 Manajemen, Universitas Negeri Jakarta, 4(1), 53–73.
Sanjaya, H. Ghozali, I. (2016). Aplikasi Analisis Multivariete dengan Program IBM SPSS 23 (VIII). Semarang: Badan Penerbit Universitas Diponegoro.
Sanny, L., Arina, A., Maulidya, R., & Pertiwi, R. (2020). Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust. Management Science Letters, 10(10), 2139-2146.
Saputra, M. H., Kristyassari, B., Farida, N., & Ardyan, E. (2020). An Investigation of Green Product Innovation on Consumer Repurchase Intention: The Mediating Role of Green Customer Value. Journal of Environmental Management & Tourism, 11(3 (43)), 622-633.
Shakil, S., & Majeed, S. (2018). Brand Purchase Intention And Brand Purchase Behavior In Halal Meat Brand. Journal of marketing, 152.
Simbolon, F. P., Handayani, E. R., & Nugraedy, M. (2020). The Influence of Product Quality, Price Fairness, Brand Image, and Customer Value on Purchase Decision of Toyota Agya Consumers: A Study of Low-Cost Green Car. Binus Business Review, 11(3), 187-196.
Sugiyono, P. (2011). Metodologi penelitian kuantitatif kualitatif dan R&D. Alpabeta, Bandung.
Tang, M., & Zhu, J. (2019). Research of O2O website-based consumer purchase decision-making model. Journal of Industrial and Production Engineering, 36(6), 371-384.
Teng, L., & Laroche, M. (2007). Building and testing models of consumer purchase intention in competitive and multicultural environments. Journal of Business Research, 60(3), 260-268.
Toko Mirasa 1 (2020). Business Website. Retrieved from https://tokomirasa1.business.site/ on 23 November 2020.
Tribunews (2011). Roti ““Bluder”” Cita Rasa Tempo Doeloe. Retrieved from https://www.tribunnews.com/lifestyle/2011/02/10/roti-”“Bluder””-cita-rasa-tempo-doeloe on 23 November 2020.
Vijayalakshmi, R., & Gurumoorthy, T. R. (2019). Factors Influencing the Purchasing Behavior of Shampoo. Journal of Creative Research Thoughts (IJCRT), 332, 334.
Wang, J., Pham, T. L., & Dang, V. T. (2020). Environmental consciousness and organic food purchase intention: a moderated mediation model of perceived food quality and price sensitivity. International Journal of Environmental Research and Public Health, 17(3), 850.
Wang, J., Tao, J., & Chu, M. (2020). Behind the label: Chinese consumers’ trust in food certification and the effect of perceived quality on purchase intention. Food Control, 108, 106825.
Wee, C. S., Ariff, M. S. B. M., Zakuan, N., Tajudin, M. N. M., Ismail, K., & Ishak, N. (2014). Consumers perception, purchase intention and actual purchase behavior of organic food products. Review of Integrative Business and Economics Research, 3(2), 378.
Yaacob, R., & Baroto, M. B. (2019). Influencing variables towards the intention to purchase (ITP) and their research gaps. The Asian Journal of Technology Management, 12(1), 1-14.
Published
2024-11-20
How to Cite
ahmad, A. H., Dian Citaningtyas Ari Kadi, & Rizal Ula Ananta Fauzi. (2024). The impacts of Brand Image, Perceived Quality, Purchase Intention on Purchase Decision: A Case Study from Madiun, Indonesia. Interdisciplinary Journal of Economic and Social Behavior (IJESB), 1(01), 1-18. Retrieved from https://e-journal.citakonsultindo.or.id/index.php/IJESB/article/view/1689
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