-Commerce Adoption In Developing Business Education Insights: A Systematic Literature Review Analysis
Keywords:
E-commerce Adoption, Business Education, Competencies, Transformation, and Digital Strategy
Abstract
The systematic literature review (SLR) article on e-commerce adoption in developing business education insights has the following objectives; (a) Identify the role of e-commerce adoption in expanding business insights; (b) Practical integration of e-commerce in business education; (c) E-commerce skills and insights as a result of business education; (d) Recommendations for curriculum, teachers, and students adopting e-commerce in business education. The method of writing a systematic literature review (SLR) article is a literature research method sourced from the Elsevier and Emerald databases. SLR analysis uses the PRISMA method to find relevant articles in accordance with the research objectives. The results found three aspects included in the curriculum in improving business insights, namely (a) digital competencies including technical skills and technology adaptation; (b) learning digital transformation and business innovation, such as the use of e-commerce to study customer behavior; (c) digital marketing strategies to easily adapt to changes in the increasingly digital business world. The implication of this research is for the business education curriculum to adapt to the demands of an increasingly digital business world.
References
Ariansyah, K., Sirait, E. R. E., Nugroho, B. A., & Suryanegara, M. (2021). Drivers of and barriers to e-commerce adoption in Indonesia: Individuals’ perspectives and the implications. Telecommunications Policy, 45(8), 102219. https://doi.org/10.1016/j.telpol.2021.102219
Badan Pusat Statistik. (2023). Statistik Pendidikan 2023. Badan Pusat Statistik, 12, 1–242.
Ballesteros-Sola, M., & Magomedova, N. (2023). Impactful social entrepreneurship education: A US-Spanish service learning collaborative online international learning (COIL) project. International Journal of Management Education, 21(3), 100866. https://doi.org/10.1016/j.ijme.2023.100866
Banha, F., Coelho, L. S., & Flores, A. (2022). Entrepreneurship Education: A Systematic Literature Review and Identification of an Existing Gap in the Field. Education Sciences, 12(5). https://doi.org/10.3390/educsci12050336
Boldureanu, G., Ionescu, A. M., Bercu, A. M., Bedrule-Grigoruţă, M. V., & Boldureanu, D. (2020). Entrepreneurship education through successful entrepreneurial models in higher education institutions. Sustainability (Switzerland), 12(3), 1–33. https://doi.org/10.3390/su12031267
Chen, X., Zhang, X. E., & Chen, J. (2024). TAM-Based Study of Farmers’ Live Streaming E-Commerce Adoption Intentions. Agriculture (Switzerland), 14(4). https://doi.org/10.3390/agriculture14040518
Darman, A., Suprianto, A., Wati, A. P., Murwani, F. D., & Wardana, L. W. (2024). Digital Innovation in E-Commerce Education Towards Industry 5.0: Improving Student Competencies and Insights A Systematic Literature Review. Journal of Applied Business, Taxation and Economics Research, 3(6), 652–662. https://doi.org/10.54408/jabter.v3i6.313
Fedushko, S., & Ustyianovych, T. (2022). E-Commerce Customers Behavior Research Using Cohort Analysis: A Case Study of COVID-19. Journal of Open Innovation: Technology, Market, and Complexity, 8(1), 12. https://doi.org/10.3390/joitmc8010012
Galletta, S., Mazzù, S., Naciti, V., & Paltrinieri, A. (2024). A PRISMA systematic review of greenwashing in the banking industry: A call for action. Research in International Business and Finance, 69(August 2023), 102262. https://doi.org/10.1016/j.ribaf.2024.102262
Gast, L., & Allwood, J. M. (2023). What bulk material production is possible on a transition to net zero emissions by 2050 with limited zero emissions resources? Journal of Cleaner Production, 423. https://doi.org/10.1016/j.jclepro.2023.138346
Ghezzi, A., & Cavallo, A. (2020). Agile Business Model Innovation in Digital Entrepreneurship: Lean Startup Approaches. Journal of Business Research, 110(February 2017), 519–537. https://doi.org/10.1016/j.jbusres.2018.06.013
Hendricks, S., & Mwapwele, S. D. (2024). A systematic literature review on the factors influencing e-commerce adoption in developing countries. Data and Information Management, 8(1), 100045. https://doi.org/10.1016/j.dim.2023.100045
Hu, S., & Huang, M. (2021). Design and Implementation of Vocational Education Cross Border E-Commerce Comprehensive Training System Based on Big Data Analysis. In Journal of Physics: Conference Series (Vol. 1881, Issue 3). https://doi.org/10.1088/1742-6596/1881/3/032037
Lackéus, M. (2020). Comparing the impact of three different experiential approaches to entrepreneurship in education. International Journal of Entrepreneurial Behaviour and Research, 26(5), 937–971. https://doi.org/10.1108/IJEBR-04-2018-0236
Li, H., Liu, M., & Lu, Q. (2024). Impact of climate change on household development resilience: Evidence from rural China. Journal of Cleaner Production, 434. https://doi.org/10.1016/j.jclepro.2023.139689
Lin, H., Wu, H., Lin, H., Zhu, T., Arshad, M. U., Chen, H., & Li, W. (2024). The impact of rural e-commerce participation on farmers’ entrepreneurial behavior: Evidence based on CFPS data in China. PLoS ONE, 19(5 May), 1–27. https://doi.org/10.1371/journal.pone.0300418
Madushanki, A. A. R., Halgamuge, M. N., Wirasagoda, W. A. H. S., Syed, A., Iorliam, A., Bum, S., Farooq, M. S., Riaz, S., Abid, A., Umer, T., Zikria, Y. Bin, Antony, A. P., Leith, K., Jolley, C., Lu, J., & Sweeney, D. J. (2020). Internet of Things for Smart Agriculture in Nigeria and Africa: A Review. Sustainability (Switzerland), 12(9), 1–19.
Martini, Setiawan, D., Adhariani, D., Harymawan, I., & Widodo, M. (2023). E-commerce and micro and small industries performance: The role of firm size as a moderator. Journal of Open Innovation: Technology, Market, and Complexity, 9(3), 100142. https://doi.org/10.1016/j.joitmc.2023.100142
Nguyen, C. Q., Nguyen, A. M. T., & Tran, P. (2024). Assessing the critical determinants of cross-border E-commerce adoption intention in Vietnamese small and medium-sized enterprises: PLS-SEM algorithm approach. Journal of Open Innovation: Technology, Market, and Complexity, 10(1), 100257. https://doi.org/10.1016/j.joitmc.2024.100257
Nyarko, B., Oppong Mensah, N., Boateng, K. A., & Donkor, A. (2022). Influences of E-commerce Adoption on Sales performance among Agrochemical Input Dealers in the Ghanaian City. Cogent Business and Management, 9(1). https://doi.org/10.1080/23311975.2022.2038763
Oktaviani, R. D., Naruetharadhol, P., Padthar, S., & Ketkaew, C. (2024). Green Consumer Profiling and Online Shopping of Imperfect Foods: Extending UTAUT with Web-Based Label Quality for Misshapen Organic Produce. Foods, 13(9). https://doi.org/10.3390/foods13091401
Pratap, S., Daultani, Y., Dwivedi, A., & Zhou, F. (2022). Supplier selection and evaluation in e-commerce enterprises: a data envelopment analysis approach. Benchmarking, 29(1), 325–341. https://doi.org/10.1108/BIJ-10-2020-0556
Salah, O. H., & Ayyash, M. M. (2024). E-commerce adoption by SMEs and its effect on marketing performance: An extended of TOE framework with ai integration, innovation culture, and customer tech-savviness. Journal of Open Innovation: Technology, Market, and Complexity, 10(1), 100183. https://doi.org/10.1016/j.joitmc.2023.100183
Setyowati, W., Widayanti, R., & Supriyanti, D. (2021). Implementation of E-Business Information System in Indonesia : Prospects and Challenges. International Journal of Cyber and IT Service Management, 1(2), 180–188. https://doi.org/10.34306/ijcitsm.v1i2.49
Streimikiene, D., Svagzdiene, B., Jasinskas, E., & Simanavicius, A. (2021). Sustainable tourism development and competitiveness: The systematic literature review. Sustainable Development, 29(1), 259–271. https://doi.org/10.1002/sd.2133
Varenyk, V., & Piskova, Z. (2024). Soft, hard, and digital skills for managers in the digital age: Business requirements and the need to master them. Development Management, 23(1), 46–61. https://doi.org/10.57111/devt/1.2024.46
Wang, C., & Kim, M. H. (2023). Impact of Education and Its Importance on e-Commerce Platforms Influencing College Students’ Abilities and Performance-based Results. Educational Administration: Theory and Practice, 29(3), 93–110. https://doi.org/10.52152/kuey.v29i3.904
Xu, J., Fu, Y., & Zhang, X. (2023). Does entrepreneurship education in China develop entrepreneurial intention? the role of self-efficacy and experience. PLoS ONE, 18(7 July), 1–25. https://doi.org/10.1371/journal.pone.0286090
Zeng, M., Zheng, Y., Tian, Y., & Jebbouri, A. (2022). Rural E-Commerce Entrepreneurship Education in Higher Education Institutions: Model Construction via Empirical Analysis. Sustainability (Switzerland), 14(17). https://doi.org/10.3390/su141710854
Zulkarnain, A. M., Alam, S., Teknologi, I., Makassar, N. I., & Zulkarnain, A. M. (2024). ( MANAGEMENT & BUSINESS CHALLENGES IN DIGITAL ERA ) Innovation , and Product Knowledge on MSMEs Business Development E-Commerce Based. 2(1), 48–60.
Badan Pusat Statistik. (2023). Statistik Pendidikan 2023. Badan Pusat Statistik, 12, 1–242.
Ballesteros-Sola, M., & Magomedova, N. (2023). Impactful social entrepreneurship education: A US-Spanish service learning collaborative online international learning (COIL) project. International Journal of Management Education, 21(3), 100866. https://doi.org/10.1016/j.ijme.2023.100866
Banha, F., Coelho, L. S., & Flores, A. (2022). Entrepreneurship Education: A Systematic Literature Review and Identification of an Existing Gap in the Field. Education Sciences, 12(5). https://doi.org/10.3390/educsci12050336
Boldureanu, G., Ionescu, A. M., Bercu, A. M., Bedrule-Grigoruţă, M. V., & Boldureanu, D. (2020). Entrepreneurship education through successful entrepreneurial models in higher education institutions. Sustainability (Switzerland), 12(3), 1–33. https://doi.org/10.3390/su12031267
Chen, X., Zhang, X. E., & Chen, J. (2024). TAM-Based Study of Farmers’ Live Streaming E-Commerce Adoption Intentions. Agriculture (Switzerland), 14(4). https://doi.org/10.3390/agriculture14040518
Darman, A., Suprianto, A., Wati, A. P., Murwani, F. D., & Wardana, L. W. (2024). Digital Innovation in E-Commerce Education Towards Industry 5.0: Improving Student Competencies and Insights A Systematic Literature Review. Journal of Applied Business, Taxation and Economics Research, 3(6), 652–662. https://doi.org/10.54408/jabter.v3i6.313
Fedushko, S., & Ustyianovych, T. (2022). E-Commerce Customers Behavior Research Using Cohort Analysis: A Case Study of COVID-19. Journal of Open Innovation: Technology, Market, and Complexity, 8(1), 12. https://doi.org/10.3390/joitmc8010012
Galletta, S., Mazzù, S., Naciti, V., & Paltrinieri, A. (2024). A PRISMA systematic review of greenwashing in the banking industry: A call for action. Research in International Business and Finance, 69(August 2023), 102262. https://doi.org/10.1016/j.ribaf.2024.102262
Gast, L., & Allwood, J. M. (2023). What bulk material production is possible on a transition to net zero emissions by 2050 with limited zero emissions resources? Journal of Cleaner Production, 423. https://doi.org/10.1016/j.jclepro.2023.138346
Ghezzi, A., & Cavallo, A. (2020). Agile Business Model Innovation in Digital Entrepreneurship: Lean Startup Approaches. Journal of Business Research, 110(February 2017), 519–537. https://doi.org/10.1016/j.jbusres.2018.06.013
Hendricks, S., & Mwapwele, S. D. (2024). A systematic literature review on the factors influencing e-commerce adoption in developing countries. Data and Information Management, 8(1), 100045. https://doi.org/10.1016/j.dim.2023.100045
Hu, S., & Huang, M. (2021). Design and Implementation of Vocational Education Cross Border E-Commerce Comprehensive Training System Based on Big Data Analysis. In Journal of Physics: Conference Series (Vol. 1881, Issue 3). https://doi.org/10.1088/1742-6596/1881/3/032037
Lackéus, M. (2020). Comparing the impact of three different experiential approaches to entrepreneurship in education. International Journal of Entrepreneurial Behaviour and Research, 26(5), 937–971. https://doi.org/10.1108/IJEBR-04-2018-0236
Li, H., Liu, M., & Lu, Q. (2024). Impact of climate change on household development resilience: Evidence from rural China. Journal of Cleaner Production, 434. https://doi.org/10.1016/j.jclepro.2023.139689
Lin, H., Wu, H., Lin, H., Zhu, T., Arshad, M. U., Chen, H., & Li, W. (2024). The impact of rural e-commerce participation on farmers’ entrepreneurial behavior: Evidence based on CFPS data in China. PLoS ONE, 19(5 May), 1–27. https://doi.org/10.1371/journal.pone.0300418
Madushanki, A. A. R., Halgamuge, M. N., Wirasagoda, W. A. H. S., Syed, A., Iorliam, A., Bum, S., Farooq, M. S., Riaz, S., Abid, A., Umer, T., Zikria, Y. Bin, Antony, A. P., Leith, K., Jolley, C., Lu, J., & Sweeney, D. J. (2020). Internet of Things for Smart Agriculture in Nigeria and Africa: A Review. Sustainability (Switzerland), 12(9), 1–19.
Martini, Setiawan, D., Adhariani, D., Harymawan, I., & Widodo, M. (2023). E-commerce and micro and small industries performance: The role of firm size as a moderator. Journal of Open Innovation: Technology, Market, and Complexity, 9(3), 100142. https://doi.org/10.1016/j.joitmc.2023.100142
Nguyen, C. Q., Nguyen, A. M. T., & Tran, P. (2024). Assessing the critical determinants of cross-border E-commerce adoption intention in Vietnamese small and medium-sized enterprises: PLS-SEM algorithm approach. Journal of Open Innovation: Technology, Market, and Complexity, 10(1), 100257. https://doi.org/10.1016/j.joitmc.2024.100257
Nyarko, B., Oppong Mensah, N., Boateng, K. A., & Donkor, A. (2022). Influences of E-commerce Adoption on Sales performance among Agrochemical Input Dealers in the Ghanaian City. Cogent Business and Management, 9(1). https://doi.org/10.1080/23311975.2022.2038763
Oktaviani, R. D., Naruetharadhol, P., Padthar, S., & Ketkaew, C. (2024). Green Consumer Profiling and Online Shopping of Imperfect Foods: Extending UTAUT with Web-Based Label Quality for Misshapen Organic Produce. Foods, 13(9). https://doi.org/10.3390/foods13091401
Pratap, S., Daultani, Y., Dwivedi, A., & Zhou, F. (2022). Supplier selection and evaluation in e-commerce enterprises: a data envelopment analysis approach. Benchmarking, 29(1), 325–341. https://doi.org/10.1108/BIJ-10-2020-0556
Salah, O. H., & Ayyash, M. M. (2024). E-commerce adoption by SMEs and its effect on marketing performance: An extended of TOE framework with ai integration, innovation culture, and customer tech-savviness. Journal of Open Innovation: Technology, Market, and Complexity, 10(1), 100183. https://doi.org/10.1016/j.joitmc.2023.100183
Setyowati, W., Widayanti, R., & Supriyanti, D. (2021). Implementation of E-Business Information System in Indonesia : Prospects and Challenges. International Journal of Cyber and IT Service Management, 1(2), 180–188. https://doi.org/10.34306/ijcitsm.v1i2.49
Streimikiene, D., Svagzdiene, B., Jasinskas, E., & Simanavicius, A. (2021). Sustainable tourism development and competitiveness: The systematic literature review. Sustainable Development, 29(1), 259–271. https://doi.org/10.1002/sd.2133
Varenyk, V., & Piskova, Z. (2024). Soft, hard, and digital skills for managers in the digital age: Business requirements and the need to master them. Development Management, 23(1), 46–61. https://doi.org/10.57111/devt/1.2024.46
Wang, C., & Kim, M. H. (2023). Impact of Education and Its Importance on e-Commerce Platforms Influencing College Students’ Abilities and Performance-based Results. Educational Administration: Theory and Practice, 29(3), 93–110. https://doi.org/10.52152/kuey.v29i3.904
Xu, J., Fu, Y., & Zhang, X. (2023). Does entrepreneurship education in China develop entrepreneurial intention? the role of self-efficacy and experience. PLoS ONE, 18(7 July), 1–25. https://doi.org/10.1371/journal.pone.0286090
Zeng, M., Zheng, Y., Tian, Y., & Jebbouri, A. (2022). Rural E-Commerce Entrepreneurship Education in Higher Education Institutions: Model Construction via Empirical Analysis. Sustainability (Switzerland), 14(17). https://doi.org/10.3390/su141710854
Zulkarnain, A. M., Alam, S., Teknologi, I., Makassar, N. I., & Zulkarnain, A. M. (2024). ( MANAGEMENT & BUSINESS CHALLENGES IN DIGITAL ERA ) Innovation , and Product Knowledge on MSMEs Business Development E-Commerce Based. 2(1), 48–60.
Published
2025-05-22
How to Cite
Purwianti, A., Emilia Nur Cholifah, Luthfi Nur Alifah, R Rizky Nuryanti, R Rizky Nuryanti, Andy Prasetyo Wati, & Ludi Wishnu Wardana. (2025). -Commerce Adoption In Developing Business Education Insights: A Systematic Literature Review Analysis. International Journal of Technology and Education Research, 3(02), 276-287. https://doi.org/10.63922/ijeter.v3i02.1838
.png)
Contact Person +6282139474255
Email : ijeterjournal@gmail.com
