Digital Marketing Trends in Digital Entrepreneurship Education: A Literature Analysis of Opportunities and Challenges
Keywords:
Digital marketing, digital entrepreneurship education, artificial intelligence, big data, curriculum, education technology
Abstract
Digitalization in entrepreneurship education has brought significant changes, especially with the integration of technologies such as Artificial Intelligence (AI), big data, and digital marketing. This research aims to analyze the main trends in digital marketing as well as the opportunities and challenges faced in the context of digital entrepreneurship education. The research method uses a qualitative literature study approach through thematic analysis of 9 relevant scientific articles. The results show that trends such as the use of AI and big data provide great opportunities for students to improve analytical competencies and business strategies. However, challenges remain, especially in terms of curriculum adaptation, faculty competence, and technological infrastructure. Strategies such as collaboration with industry, teacher training, and integration of technology in the learning process are needed for digital entrepreneurship education to produce competitive graduates in the era of globalization and digitalization
References
Akter, S., Michael, K., Uddin, M. R., McCarthy, G., & Rahman, M. (2022). Transforming business using digital innovations: the application of AI, blockchain, cloud and data analytics. Annals of Operations Research, 308(1–2), 7–39. https://doi.org/10.1007/s10479-020-03620-w
Al-Abdullatif, A. M., & Alsubaie, M. A. (2024). ChatGPT in Learning: Assessing Students’ Use Intentions through the Lens of Perceived Value and the Influence of AI Literacy. Behavioral Sciences, 14(9). https://doi.org/10.3390/bs14090845
Amjad, T. (2022). Digital entrepreneurial marketing: A bibliometric analysis reveals an inescapable need of business schools. International Journal of Management Education, 20(2), 100655. https://doi.org/10.1016/j.ijme.2022.100655
Anabaraonye, B., Onnoghen, U. N., Nwafor, G. U., & Obinna, C. J. K. (2024). THE ROLE OF GREEN ENTREPRENEURIAL SKILLS IN ENHANCING PRODUCTION ECONOMY IN NIGERIA. 8(2), 53–57.
Bonfanti, A., De Crescenzo, V., Simeoni, F., & Loza Adaui, C. R. (2024). Convergences and divergences in sustainable entrepreneurship and social entrepreneurship research: A systematic review and research agenda. Journal of Business Research, 170(February 2023), 114336. https://doi.org/10.1016/j.jbusres.2023.114336
Braun, V., & Clarke, V. (2021). Conceptual and design thinking for thematic analysis. Qualitative Psychology, 9(1),. Qualitative Psychology, , 9(1), 3–26.
Braun, V., & Clarke, V. (2023). Toward good practice in thematic analysis: Avoiding common problems and be(com)ing a knowing researcher. International Journal of Transgender Health, 24(1), 1–6. https://doi.org/10.1080/26895269.2022.2129597
Cicilia Sriliasta Bangun, Suryari Purnama, & Aropria Saulina Panjaitan. (2022). Analysis of New Business Opportunities from Online Informal Education Mediamorphosis Through Digital Platforms. International Transactions on Education Technology (ITEE), 1(1), 42–52. https://doi.org/10.34306/itee.v1i1.184
Elia, G., Margherita, A., & Passiante, G. (2020). Digital entrepreneurship ecosystem: How digital technologies and collective intelligence are reshaping the entrepreneurial process. Technological Forecasting and Social Change, 150(January 2019), 119791. https://doi.org/10.1016/j.techfore.2019.119791
Fernández-Rovira, C., Álvarez Valdés, J., Molleví, G., & Nicolas-Sans, R. (2021). The digital transformation of business. Towards the datafication of the relationship with customers. Technological Forecasting and Social Change, 162(September 2020), 120339. https://doi.org/10.1016/j.techfore.2020.120339
Fisher, D., Fraser, B., & Cresswell, J. (1995). Using the “Questionnaire on Teacher Interaction” in the Professional Development of Teachers. Australian Journal of Teacher Education, 20(1). https://doi.org/10.14221/ajte.1995v20n1.2
George, G., Merrill, R. K., & Schillebeeckx, S. J. D. (2021). Digital Sustainability and Entrepreneurship: How Digital Innovations Are Helping Tackle Climate Change and Sustainable Development. Entrepreneurship: Theory and Practice, 45(5), 999–1027. https://doi.org/10.1177/1042258719899425
Ghorbani, Z., Kargaran, S., Saberi, A., Haghighinasab, M., Jamali, S. M., & Ale Ebrahim, N. (2022). Trends and patterns in digital marketing research: bibliometric analysis. Journal of Marketing Analytics, 10(2), 158–172. https://doi.org/10.1057/s41270-021-00116-9
Hu, S., & Huang, M. (2021). Design and Implementation of Vocational Education Cross Border E-Commerce Comprehensive Training System Based on Big Data Analysis. In Journal of Physics: Conference Series (Vol. 1881, Issue 3). https://doi.org/10.1088/1742-6596/1881/3/032037
Iman, N., Amanda, M. T., & Angela, J. (2022). Digital transformation for maritime logistics capabilities improvement: cases in Indonesia. Marine Economics and Management, 5(2), 188–212. https://doi.org/10.1108/maem-01-2022-0002
Jagatheesaperumal, S. K., Rahouti, M., Ahmad, K., Al-Fuqaha, A., & Guizani, M. (2022). The Duo of Artificial Intelligence and Big Data for Industry 4.0: Applications, Techniques, Challenges, and Future Research Directions. IEEE Internet of Things Journal, 9(15), 12861–12885. https://doi.org/10.1109/JIOT.2021.3139827
Kazak, A., Sergeeva, E., Kushkhova, Z., Ryvkina, O., & Tsay, E. (2023). Information technologies and E-commerce in education in the sphere of tourism and hospitality. E3S Web of Conferences, 371. https://doi.org/10.1051/e3sconf/202337105009
Luan, H., Geczy, P., Lai, H., Gobert, J., Yang, S. J. H., Ogata, H., Baltes, J., Guerra, R., Li, P., & Tsai, C. C. (2020). Challenges and Future Directions of Big Data and Artificial Intelligence in Education. Frontiers in Psychology, 11(October), 1–11. https://doi.org/10.3389/fpsyg.2020.580820
Lv, Y., Chen, Y., Sha, Y., Wang, J., An, L., Chen, T., Huang, X., Huang, Y., & Huang, L. (2021). How Entrepreneurship Education at Universities Influences Entrepreneurial Intention: Mediating Effect Based on Entrepreneurial Competence. Frontiers in Psychology, 12(July), 1–12. https://doi.org/10.3389/fpsyg.2021.655868
MADAN, A., & Rosca, M. I. (2022). Current Trends in Digital Marketing Communication. Journal of Marketing Research and Case Studies, January, 1–13. https://doi.org/10.5171/2022.981169
Mengist, W., Soromessa, T., & Legese, G. (2020). Method for conducting systematic literature review and meta-analysis for environmental science research. MethodsX, 7, 100777. https://doi.org/10.1016/j.mex.2019.100777
Mikhaylov, S. J., Esteve, M., & Campion, A. (2018). Artificial intelligence for the public sector: Opportunities and challenges of cross-sector collaboration. Philosophical Transactions of the Royal Society A: Mathematical, Physical and Engineering Sciences, 376(2128). https://doi.org/10.1098/rsta.2017.0357
Modgil, S., Dwivedi, Y. K., Rana, N. P., Gupta, S., & Kamble, S. (2022). Has Covid-19 accelerated opportunities for digital entrepreneurship? An Indian perspective. Technological Forecasting and Social Change, 175, 121415. https://doi.org/10.1016/j.techfore.2021.121415
Moha, D. S. & M. I. (2015). Ragam Penelitian Kualitatif. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
Naukowy, P., Polonijnej, A., & Shelukhina, E. (2017). PERIODYK NAUKOWY AKADEMII POLONIJNEJ 21 (2017) nr 2. Periodyk Naukowy Akademii Polonijnej, 20(1), 123–128.
Özdemir, V., & Hekim, N. (2018). Birth of Industry 5.0: Making Sense of Big Data with Artificial Intelligence, “the Internet of Things” and Next-Generation Technology Policy. OMICS A Journal of Integrative Biology, 22(1), 65–76. https://doi.org/10.1089/omi.2017.0194
Peel, K. L. (2020). Beginner’S Guide To Applied Educational Research Using Thematic Analysis. Practical Assessment, Research and Evaluation, 25(1), 1–16. https://doi.org/10.7275/ryr5-k983
Peter, M. K., & Dalla Vecchia, M. (2021). The Digital Marketing Toolkit: A Literature Review for the Identification of Digital Marketing Channels and Platforms. In Studies in Systems, Decision and Control (Vol. 294, Issue March). Springer International Publishing. https://doi.org/10.1007/978-3-030-48332-6_17
Preuveneers, D., & Ilie-Zudor, E. (2017). The intelligent industry of the future: A survey on emerging trends, research challenges and opportunities in Industry 4.0. Journal of Ambient Intelligence and Smart Environments, 9(3), 287–298. https://doi.org/10.3233/AIS-170432
Rane, N. L. (2024). ChatGPT and similar generative arti cial intelligence ( AI ) for smart industry : 2(1), 10–17.
Rathore, M. M., Shah, S. A., Shukla, D., Bentafat, E., & Bakiras, S. (2021). The Role of AI, Machine Learning, and Big Data in Digital Twinning: A Systematic Literature Review, Challenges, and Opportunities. IEEE Access, 9, 32030–32052. https://doi.org/10.1109/ACCESS.2021.3060863
Razak, N., Syamsu, N., Syafruddin, M., Djunaid, M. R., & Tenriolle, A. (2024). Exploring Digital Entrepreneurship : A Qualitative Study on New Business Models and Digital Marketing Strategies. 4, 140–151.
Shevchenko, V., Taranenko, I., Yaremenko, S., Mishustina, T., Poprotskyy, O., & Mostova, A. (2022). Trends in Digital Marketing in the Context of Information Society Development. Postmodern Openings, 13(2), 448–460. https://doi.org/10.18662/po/13.2/464
Sitaridis, I., & Kitsios, F. (2024). Digital entrepreneurship and entrepreneurship education: a review of the literature. International Journal of Entrepreneurial Behaviour and Research, 30(2–3), 277–304. https://doi.org/10.1108/IJEBR-01-2023-0053
Alam, H. S., Artani, K. T. B., & Sudama, I. M. (2024). Penguatan Proyek Kreatif dan Kewirausahaan (PKK) Pelajar Sekolah Menengah Kejuruan (SMK) Negeri 1 Sukawati. Empowerment: Jurnal Pengabdian Masyarakat, 7(03), 292-302.
Arta, A., Faizal, M. A., & Asiyah, B. N. (2023). The Role of Edupreneurship in Gen Z in Shaping Independent and Creative Young Generation. Maro: Jurnal Ekonomi Syariah dan Bisnis, 6(2), 231-241.
Chaffey, Dave; Chadwick, Fiona Ellis; Mayer, Richard; dan Johnston, Kevin. 2009. Internet Marketing: Strategy, Implementation and Practice. Jakarta: Prentice Hall/Financial Times.
Choi, J. I., & Markham, S. (2019). Creating a corporate entrepreneurial ecosystem: The case of entrepreneurship education in the RTP, USA. Journal of Open Innovation: Technology, Market, and Complexity, 5(3), 62.
Farid, A. (2023). Literasi digital sebagai jalan penguatan pendidikan karakter di era Society 5.0. Cetta: Jurnal Ilmu Pendidikan, 6(3), 580-597.
Hanipah, S. (2023). Analisis kurikulum merdeka belajar dalam memfasilitasi pembelajaran abad ke-21 pada siswa menengah atas. Jurnal Bintang Pendidikan Indonesia, 1(2), 264-275.
Harini, H., Prananosa, A. G., & Terminanto, A. A. (2023). Inovasi teknologi dalam meningkatkan efisiensi manajemen pendidikan dan pengabdian masyarakat di era digital. Community Development Journal: Jurnal Pengabdian Masyarakat, 4(6), 12891-12897.
Hartatik, H., Rukmana, A. Y., Efitra, E., Mukhlis, I. R., Aksenta, A., Ratnaningrum, L. P. R. A., & Efdison, Z. (2023). TREN TECHNOPRENEURSHIP: Strategi & Inovasi Pengembangan Bisnis Kekinian dengan Teknologi Digital. PT. Sonpedia Publishing Indonesia.
Idris, S. (2023). Mindset Kurikulum Merdeka. Sustainable Jurnal Kajian Mutu Pendidikan, 6(2), 482-492.
Insani, S. N., Aulia, F. D., & Safir, N. A. S. A. (2024). Peran Kewirausahaan Dalam Mendorong Inovasi Dan Menciptakan Lapangan Pekerjaan. JUPENSAL: Jurnal Pendidikan Universal, 1(2), 332-338.
Juniantoro, S. (2021). Literasi digital dalam tantangan pendidikan abad 21. Penerbit Nem.
Kusuma, M. T. A., & Muharom, F. (2024). Transformasi Peran Pendidik dan Tren Pembelajaran Digital di Era Teknologi. Indonesian Journal of Community Engagement, 1(2), 84-97.
Laksmono, R., Toyib, M., Mardiah, A., Utomo, S. B., & Prihadi, D. J. (2024). Pengaruh Digital Marketing, E-Commerce Dan Pengetahuan Kewirausahaan Terhadap Minat Berwirausaha Generasi Milenial. Indo-Fintech Intellectuals: Journal of Economics and Business, 4(5), 2684-2695.
Prasetyaningtyas, S. W., Ananda, A. S., Meliala, J. S., & Sanam, A. S. P. (2022, August). Digital transformation for entrepreneurship education in vocational high school: a case study. In 2022 International Conference on ICT for Smart Society (ICISS) (pp. 01-06). IEEE.
Putri, P. M., & Marlien, R. A. (2022). Pengaruh digital marketing terhadap keputusan pembelian online. Jesya (Jurnal Ekonomi Dan Ekonomi Syariah), 5(1), 25-36.
Redhana, I. W. (2024). Literasi Digital: Pedoman Menghadapi Society 5.0. Samudra Biru.
Secundo, G., Rippa, P., & Meoli, M. (2020). Digital transformation in entrepreneurship education centres: preliminary evidence from the Italian Contamination Labs network. International Journal of Entrepreneurial Behavior & Research, 26(7), 1589-1605.
Setyaningsih, Devi Intan, and Hadi Ahmad Sukardi. 2020. “Analisis Peranan Digital Marketing Terhadap Minat Berwirausaha (Survey Tempat Kuliner Di Kota Cimahi Kelurahan Cimahi Kecamatan Cimahi Tengah).” JEMPER (Jurnal Ekonomi Manajemen Perbankan)2 (1): 44. https://doi.org/10.32897/jemper.v2i1.267.
Wang, C., Zhang, M., Sesunan, A., & Yolanda, L. (2023). Peran teknologi dalam transformasi pendidikan di Indonesia. Kemdikbud, 4(2), 1-7.
Wibowo, A., Narmaditya, B. S., Sebayang, K. D. A., Mukhtar, S., & Shafiai, M. H. M. (2023). How does digital entrepreneurship education promote entrepreneurial intention The role of social media and entrepreneurial intuition. Social Sciences & Humanities Open, 8(1), 100681.
Yusuf, M. (2023). Inovasi Pendidikan Abad-21: Perspektif, Tantangan, dan Praktik Terkini. Selat Media.
Al-Abdullatif, A. M., & Alsubaie, M. A. (2024). ChatGPT in Learning: Assessing Students’ Use Intentions through the Lens of Perceived Value and the Influence of AI Literacy. Behavioral Sciences, 14(9). https://doi.org/10.3390/bs14090845
Amjad, T. (2022). Digital entrepreneurial marketing: A bibliometric analysis reveals an inescapable need of business schools. International Journal of Management Education, 20(2), 100655. https://doi.org/10.1016/j.ijme.2022.100655
Anabaraonye, B., Onnoghen, U. N., Nwafor, G. U., & Obinna, C. J. K. (2024). THE ROLE OF GREEN ENTREPRENEURIAL SKILLS IN ENHANCING PRODUCTION ECONOMY IN NIGERIA. 8(2), 53–57.
Bonfanti, A., De Crescenzo, V., Simeoni, F., & Loza Adaui, C. R. (2024). Convergences and divergences in sustainable entrepreneurship and social entrepreneurship research: A systematic review and research agenda. Journal of Business Research, 170(February 2023), 114336. https://doi.org/10.1016/j.jbusres.2023.114336
Braun, V., & Clarke, V. (2021). Conceptual and design thinking for thematic analysis. Qualitative Psychology, 9(1),. Qualitative Psychology, , 9(1), 3–26.
Braun, V., & Clarke, V. (2023). Toward good practice in thematic analysis: Avoiding common problems and be(com)ing a knowing researcher. International Journal of Transgender Health, 24(1), 1–6. https://doi.org/10.1080/26895269.2022.2129597
Cicilia Sriliasta Bangun, Suryari Purnama, & Aropria Saulina Panjaitan. (2022). Analysis of New Business Opportunities from Online Informal Education Mediamorphosis Through Digital Platforms. International Transactions on Education Technology (ITEE), 1(1), 42–52. https://doi.org/10.34306/itee.v1i1.184
Elia, G., Margherita, A., & Passiante, G. (2020). Digital entrepreneurship ecosystem: How digital technologies and collective intelligence are reshaping the entrepreneurial process. Technological Forecasting and Social Change, 150(January 2019), 119791. https://doi.org/10.1016/j.techfore.2019.119791
Fernández-Rovira, C., Álvarez Valdés, J., Molleví, G., & Nicolas-Sans, R. (2021). The digital transformation of business. Towards the datafication of the relationship with customers. Technological Forecasting and Social Change, 162(September 2020), 120339. https://doi.org/10.1016/j.techfore.2020.120339
Fisher, D., Fraser, B., & Cresswell, J. (1995). Using the “Questionnaire on Teacher Interaction” in the Professional Development of Teachers. Australian Journal of Teacher Education, 20(1). https://doi.org/10.14221/ajte.1995v20n1.2
George, G., Merrill, R. K., & Schillebeeckx, S. J. D. (2021). Digital Sustainability and Entrepreneurship: How Digital Innovations Are Helping Tackle Climate Change and Sustainable Development. Entrepreneurship: Theory and Practice, 45(5), 999–1027. https://doi.org/10.1177/1042258719899425
Ghorbani, Z., Kargaran, S., Saberi, A., Haghighinasab, M., Jamali, S. M., & Ale Ebrahim, N. (2022). Trends and patterns in digital marketing research: bibliometric analysis. Journal of Marketing Analytics, 10(2), 158–172. https://doi.org/10.1057/s41270-021-00116-9
Hu, S., & Huang, M. (2021). Design and Implementation of Vocational Education Cross Border E-Commerce Comprehensive Training System Based on Big Data Analysis. In Journal of Physics: Conference Series (Vol. 1881, Issue 3). https://doi.org/10.1088/1742-6596/1881/3/032037
Iman, N., Amanda, M. T., & Angela, J. (2022). Digital transformation for maritime logistics capabilities improvement: cases in Indonesia. Marine Economics and Management, 5(2), 188–212. https://doi.org/10.1108/maem-01-2022-0002
Jagatheesaperumal, S. K., Rahouti, M., Ahmad, K., Al-Fuqaha, A., & Guizani, M. (2022). The Duo of Artificial Intelligence and Big Data for Industry 4.0: Applications, Techniques, Challenges, and Future Research Directions. IEEE Internet of Things Journal, 9(15), 12861–12885. https://doi.org/10.1109/JIOT.2021.3139827
Kazak, A., Sergeeva, E., Kushkhova, Z., Ryvkina, O., & Tsay, E. (2023). Information technologies and E-commerce in education in the sphere of tourism and hospitality. E3S Web of Conferences, 371. https://doi.org/10.1051/e3sconf/202337105009
Luan, H., Geczy, P., Lai, H., Gobert, J., Yang, S. J. H., Ogata, H., Baltes, J., Guerra, R., Li, P., & Tsai, C. C. (2020). Challenges and Future Directions of Big Data and Artificial Intelligence in Education. Frontiers in Psychology, 11(October), 1–11. https://doi.org/10.3389/fpsyg.2020.580820
Lv, Y., Chen, Y., Sha, Y., Wang, J., An, L., Chen, T., Huang, X., Huang, Y., & Huang, L. (2021). How Entrepreneurship Education at Universities Influences Entrepreneurial Intention: Mediating Effect Based on Entrepreneurial Competence. Frontiers in Psychology, 12(July), 1–12. https://doi.org/10.3389/fpsyg.2021.655868
MADAN, A., & Rosca, M. I. (2022). Current Trends in Digital Marketing Communication. Journal of Marketing Research and Case Studies, January, 1–13. https://doi.org/10.5171/2022.981169
Mengist, W., Soromessa, T., & Legese, G. (2020). Method for conducting systematic literature review and meta-analysis for environmental science research. MethodsX, 7, 100777. https://doi.org/10.1016/j.mex.2019.100777
Mikhaylov, S. J., Esteve, M., & Campion, A. (2018). Artificial intelligence for the public sector: Opportunities and challenges of cross-sector collaboration. Philosophical Transactions of the Royal Society A: Mathematical, Physical and Engineering Sciences, 376(2128). https://doi.org/10.1098/rsta.2017.0357
Modgil, S., Dwivedi, Y. K., Rana, N. P., Gupta, S., & Kamble, S. (2022). Has Covid-19 accelerated opportunities for digital entrepreneurship? An Indian perspective. Technological Forecasting and Social Change, 175, 121415. https://doi.org/10.1016/j.techfore.2021.121415
Moha, D. S. & M. I. (2015). Ragam Penelitian Kualitatif. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
Naukowy, P., Polonijnej, A., & Shelukhina, E. (2017). PERIODYK NAUKOWY AKADEMII POLONIJNEJ 21 (2017) nr 2. Periodyk Naukowy Akademii Polonijnej, 20(1), 123–128.
Özdemir, V., & Hekim, N. (2018). Birth of Industry 5.0: Making Sense of Big Data with Artificial Intelligence, “the Internet of Things” and Next-Generation Technology Policy. OMICS A Journal of Integrative Biology, 22(1), 65–76. https://doi.org/10.1089/omi.2017.0194
Peel, K. L. (2020). Beginner’S Guide To Applied Educational Research Using Thematic Analysis. Practical Assessment, Research and Evaluation, 25(1), 1–16. https://doi.org/10.7275/ryr5-k983
Peter, M. K., & Dalla Vecchia, M. (2021). The Digital Marketing Toolkit: A Literature Review for the Identification of Digital Marketing Channels and Platforms. In Studies in Systems, Decision and Control (Vol. 294, Issue March). Springer International Publishing. https://doi.org/10.1007/978-3-030-48332-6_17
Preuveneers, D., & Ilie-Zudor, E. (2017). The intelligent industry of the future: A survey on emerging trends, research challenges and opportunities in Industry 4.0. Journal of Ambient Intelligence and Smart Environments, 9(3), 287–298. https://doi.org/10.3233/AIS-170432
Rane, N. L. (2024). ChatGPT and similar generative arti cial intelligence ( AI ) for smart industry : 2(1), 10–17.
Rathore, M. M., Shah, S. A., Shukla, D., Bentafat, E., & Bakiras, S. (2021). The Role of AI, Machine Learning, and Big Data in Digital Twinning: A Systematic Literature Review, Challenges, and Opportunities. IEEE Access, 9, 32030–32052. https://doi.org/10.1109/ACCESS.2021.3060863
Razak, N., Syamsu, N., Syafruddin, M., Djunaid, M. R., & Tenriolle, A. (2024). Exploring Digital Entrepreneurship : A Qualitative Study on New Business Models and Digital Marketing Strategies. 4, 140–151.
Shevchenko, V., Taranenko, I., Yaremenko, S., Mishustina, T., Poprotskyy, O., & Mostova, A. (2022). Trends in Digital Marketing in the Context of Information Society Development. Postmodern Openings, 13(2), 448–460. https://doi.org/10.18662/po/13.2/464
Sitaridis, I., & Kitsios, F. (2024). Digital entrepreneurship and entrepreneurship education: a review of the literature. International Journal of Entrepreneurial Behaviour and Research, 30(2–3), 277–304. https://doi.org/10.1108/IJEBR-01-2023-0053
Alam, H. S., Artani, K. T. B., & Sudama, I. M. (2024). Penguatan Proyek Kreatif dan Kewirausahaan (PKK) Pelajar Sekolah Menengah Kejuruan (SMK) Negeri 1 Sukawati. Empowerment: Jurnal Pengabdian Masyarakat, 7(03), 292-302.
Arta, A., Faizal, M. A., & Asiyah, B. N. (2023). The Role of Edupreneurship in Gen Z in Shaping Independent and Creative Young Generation. Maro: Jurnal Ekonomi Syariah dan Bisnis, 6(2), 231-241.
Chaffey, Dave; Chadwick, Fiona Ellis; Mayer, Richard; dan Johnston, Kevin. 2009. Internet Marketing: Strategy, Implementation and Practice. Jakarta: Prentice Hall/Financial Times.
Choi, J. I., & Markham, S. (2019). Creating a corporate entrepreneurial ecosystem: The case of entrepreneurship education in the RTP, USA. Journal of Open Innovation: Technology, Market, and Complexity, 5(3), 62.
Farid, A. (2023). Literasi digital sebagai jalan penguatan pendidikan karakter di era Society 5.0. Cetta: Jurnal Ilmu Pendidikan, 6(3), 580-597.
Hanipah, S. (2023). Analisis kurikulum merdeka belajar dalam memfasilitasi pembelajaran abad ke-21 pada siswa menengah atas. Jurnal Bintang Pendidikan Indonesia, 1(2), 264-275.
Harini, H., Prananosa, A. G., & Terminanto, A. A. (2023). Inovasi teknologi dalam meningkatkan efisiensi manajemen pendidikan dan pengabdian masyarakat di era digital. Community Development Journal: Jurnal Pengabdian Masyarakat, 4(6), 12891-12897.
Hartatik, H., Rukmana, A. Y., Efitra, E., Mukhlis, I. R., Aksenta, A., Ratnaningrum, L. P. R. A., & Efdison, Z. (2023). TREN TECHNOPRENEURSHIP: Strategi & Inovasi Pengembangan Bisnis Kekinian dengan Teknologi Digital. PT. Sonpedia Publishing Indonesia.
Idris, S. (2023). Mindset Kurikulum Merdeka. Sustainable Jurnal Kajian Mutu Pendidikan, 6(2), 482-492.
Insani, S. N., Aulia, F. D., & Safir, N. A. S. A. (2024). Peran Kewirausahaan Dalam Mendorong Inovasi Dan Menciptakan Lapangan Pekerjaan. JUPENSAL: Jurnal Pendidikan Universal, 1(2), 332-338.
Juniantoro, S. (2021). Literasi digital dalam tantangan pendidikan abad 21. Penerbit Nem.
Kusuma, M. T. A., & Muharom, F. (2024). Transformasi Peran Pendidik dan Tren Pembelajaran Digital di Era Teknologi. Indonesian Journal of Community Engagement, 1(2), 84-97.
Laksmono, R., Toyib, M., Mardiah, A., Utomo, S. B., & Prihadi, D. J. (2024). Pengaruh Digital Marketing, E-Commerce Dan Pengetahuan Kewirausahaan Terhadap Minat Berwirausaha Generasi Milenial. Indo-Fintech Intellectuals: Journal of Economics and Business, 4(5), 2684-2695.
Prasetyaningtyas, S. W., Ananda, A. S., Meliala, J. S., & Sanam, A. S. P. (2022, August). Digital transformation for entrepreneurship education in vocational high school: a case study. In 2022 International Conference on ICT for Smart Society (ICISS) (pp. 01-06). IEEE.
Putri, P. M., & Marlien, R. A. (2022). Pengaruh digital marketing terhadap keputusan pembelian online. Jesya (Jurnal Ekonomi Dan Ekonomi Syariah), 5(1), 25-36.
Redhana, I. W. (2024). Literasi Digital: Pedoman Menghadapi Society 5.0. Samudra Biru.
Secundo, G., Rippa, P., & Meoli, M. (2020). Digital transformation in entrepreneurship education centres: preliminary evidence from the Italian Contamination Labs network. International Journal of Entrepreneurial Behavior & Research, 26(7), 1589-1605.
Setyaningsih, Devi Intan, and Hadi Ahmad Sukardi. 2020. “Analisis Peranan Digital Marketing Terhadap Minat Berwirausaha (Survey Tempat Kuliner Di Kota Cimahi Kelurahan Cimahi Kecamatan Cimahi Tengah).” JEMPER (Jurnal Ekonomi Manajemen Perbankan)2 (1): 44. https://doi.org/10.32897/jemper.v2i1.267.
Wang, C., Zhang, M., Sesunan, A., & Yolanda, L. (2023). Peran teknologi dalam transformasi pendidikan di Indonesia. Kemdikbud, 4(2), 1-7.
Wibowo, A., Narmaditya, B. S., Sebayang, K. D. A., Mukhtar, S., & Shafiai, M. H. M. (2023). How does digital entrepreneurship education promote entrepreneurial intention The role of social media and entrepreneurial intuition. Social Sciences & Humanities Open, 8(1), 100681.
Yusuf, M. (2023). Inovasi Pendidikan Abad-21: Perspektif, Tantangan, dan Praktik Terkini. Selat Media.
Published
2025-05-25
How to Cite
Purwianti, A., Emilia Nur Cholifah, Sudarmiatin, & Rizky Firmansyah. (2025). Digital Marketing Trends in Digital Entrepreneurship Education: A Literature Analysis of Opportunities and Challenges. International Journal of Technology and Education Research, 3(02), 314-331. https://doi.org/10.63922/ijeter.v3i02.1847
.png)
Contact Person +6282139474255
Email : ijeterjournal@gmail.com
