Millennial Voter Behavior in Regional Candidate Elections in Southeast Sulawesi

Sri Afrianti Utami; La Ode Muhammad Adam Nur; Marlina Rajab; Ade Putra

doi:10.63922/ijeter.v3i04.2714

Sri Afrianti Utami Department of Political Science and Government, Halu Oleo University, Kendari, Indonesia
La Ode Muhammad Adam Nur Department of Political Science and Government, Halu Oleo University, Kendari, Indonesia
Marlina Rajab Department of Political Science and Government, Halu Oleo University, Kendari, Indonesia
Ade Putra Department of Political Science and Government, Halu Oleo University, Kendari, Indonesia

DOI: https://doi.org/10.63922/ijeter.v3i04.2714

Keywords: Voter Behavior, Millennial Voters, Regional Head Elections, Rational Choice, Southeast Sulawesi

Abstract

This study aims to examine, identify, and describe the behavior of millennial voters in regional head elections in Southeast Sulawesi. This study uses a qualitative descriptive approach. Data collection was conducted through in-depth interviews and documentation studies, while data analysis was carried out qualitatively by interpreting the patterns and meanings obtained from the field research results. The results of the study indicate that the behavior of millennial voters is influenced by three main factors, namely sociological, psychological, and rational choice factors. Sociological factors place voting behavior in a social context, where political choices are influenced by demographic and socioeconomic backgrounds, such as family influence, place of residence, education level, occupation, income, religion, and social and cultural similarities. Psychological factors relate to voters' emotional closeness to candidates, such as admiration, personal closeness, and orientation toward candidate figures. Meanwhile, rational choice factors indicate that millennial voters increasingly consider candidates' vision and mission, track record, and previous political experience in making their choice. This study concludes that millennial voters in Southeast Sulawesi tend to exhibit increasingly rational voting behavior, although social and psychological influences still play a role in the political decision-making process

References

Abdillah, J. (2019). Characteristics of millennial voters in the 2019 Presidential and Vice Presidential Elections in Kracak Village, Ajibarang District, Banyumas Regency (Thesis). Semarang State University.
Anung, P. (2013). The high cost of democracy, the fading of ideology: A portrait of political communication between legislators and constituents. Kompas.
Arikunto, S. (2013). Research procedures: A practical approach (Revised edition). PT Rineka Cipta.
Best, P., Manktelow, R., & Taylor, B. (2014). Online communication, social media and adolescent wellbeing: A systematic narrative review. Children and Youth Services Review, 41, 27–36. https://doi.org/10.1016/j.childyouth.2014.03.001
Deal, J. J., Altman, D. G., & Rogelberg, S. G. (2010). Millennials at work: What we know and what we need to do (if anything). Journal of Business and Psychology, 25(2), 191–199. https://doi.org/10.1007/s10869-010-9177-2
Fadillah, P. (2013). Political parties and public policy: An analysis of the congruence between political party promises and the realization of public policy products in Indonesia. Pustaka Pelajar.
Foot, D. K., & Stoffman, D. (1998). Boom, bust & echo 2000: Profiting from the demographic shift in the new millennium. Macfarlane Walter & Ross.
Gaffar, A. (1992). Javanese voters: A case study of elections under a hegemonic party system. Gadjah Mada University Press.
Houghton, D. P. (2008). Political psychology. Taylor & Francis.
Kaifi, B. A., Nafei, W. A., Khanfar, N. M., & Kaifi, M. M. (2012). A multi-generational workforce: Managing and understanding millennials. International Journal of Business and Management, 7(24), 88–93. https://doi.org/10.5539/ijbm.v7n24p88
Koentjaraningrat. (2009). Introduction to anthropology. Rineka Cipta.
Kowske, B. J., Rasch, R., & Wiley, J. (2010). Millennials’ (lack of) attitude problem: An empirical examination of generational effects on work attitudes. Journal of Business and Psychology, 25(2), 265–279. https://doi.org/10.1007/s10869-010-9171-8
Mannheim, K. (1952). The problem of a sociology of knowledge. In Essays on the sociology of knowledge (pp. 134–190). Routledge & Kegan Paul.
Maulana, E. (2019). Political behavior of the community in the 2019 Presidential and Vice Presidential Elections in Cimerak District, Pangandaran Regency. Moderat: Scientific Journal of Government Science, 5(3), 335–343.
Moleong, L. J. (2006). Qualitative research methodology. PT Remaja Rosdakarya.
Morissan. (2016). The level of political and social participation of the younger generation. Jurnal Visi Komunikasi, 15(1), 96–113.
Mulyana, M. (2014). The influence of advertising and sales promotion on purchasing decisions. Scientific Journal of Management Unity, 2(2), 119–128.
Nimmo, D. (2005). Political communication: Communicators, messages, and media. PT Remaja Rosdakarya.
Surbakti, R. (2010). Understanding political science. PT Grasindo.
Sugiyono. (2010). Educational research methods: Quantitative, qualitative, and R&D approaches. Alfabeta.
Sobolim. (2013). Political behavior theory: Factors influencing political behavior. Academia.edu. https://www.academia.edu/6840849/Teori_perilaku_politik
Tamba, E. T. G. (2019). The role of millennials in influencing Indonesian political culture.
Yustiningrum, R. E., & Ichwanuddin, W. (2016). Political participation and voting behavior in the 2014 General Election. Journal of Political Research, 12(1), 19–34.