Empathetic Communication In Enhancing The Image Of Uin Salatiga Through The Development Of Student Bonding, Character Building, And Sense Of Belonging
Abstract
The image of a higher education institution is shaped not only by its achievements, facilities, and external communication, but also by students' communication experiences in their daily interactions with members of the academic community. Empathetic communication provides a means for students to feel heard, understood, and supported when dealing with academic and personal challenges. This study aims to analyze empathetic communication at UIN Salatiga in fostering students' bonding, character building, and sense of belonging, as well as its implications for institutional image. This research employed a descriptive qualitative approach, with data collected through semi-structured interviews. The data were analyzed thematically through data condensation, coding, categorization, data presentation, and conclusion drawing. Data validity was ensured through source triangulation. The findings indicate that UIN Salatiga provides various formal and informal communication spaces through student organizations, SEMA, DEMA, HMPS, learning evaluations, complaint channels, academic advisors, study programs, academic services, social media, and counseling services. Empathetic communication is primarily manifested through the willingness of members of the academic community to listen to students' concerns, provide consultation opportunities, respond without judgment, offer guidance, and assist students in finding solutions. These experiences foster bonding through relational closeness, support character building through role modeling and the habituation of values, and strengthen students' sense of belonging through experiences of being accepted and valued. The findings demonstrate that empathetic communication can serve as an internal communication strategy for higher education institutions to enhance students' positive experiences and contribute to the development of a positive institutional image.
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