Financial and Marketing Feasibility Analysis of the Mangrove Crab Business in Kulisusu Subdistrict, North Buton Regency (Case Study of Mrs. Wa Ode Lisnaria’s Mangrove Crab Business)

Abstract

This study aims to analyze the financial feasibility and marketing efficiency of the mangrove crab business in Kulisusu Subdistrict, North Buton Regency. The mangrove crab business is one of the economic activities of coastal communities that has the potential to increase business operators’ income through the collection and marketing of mangrove crabs. However, the success of this business is greatly influenced by the business operators’ ability to manage operational costs and implement an efficient marketing system. This study employs a case study approach with data collection through observation, interviews, and documentation. The data were analyzed using quantitative descriptive methods, including analysis of costs, receipts, revenue, the Revenue-Cost Ratio (R-C Ratio), and marketing efficiency. The results showed that the total costs of the mangrove crab business for one month amounted to Rp15,732,250, with receipts of Rp81,000,000 and revenue of Rp65,267,750. The analysis revealed an R-C Ratio of 5.1, meaning that every Rp100,000 in expenses generates Rp510,000 in revenue; thus, the mangrove crab business is deemed viable and profitable to operate. Furthermore, the results of the marketing efficiency analysis show an efficiency value of 1.85%, indicating that the mangrove crab business’s marketing channels are efficient because the marketing costs incurred are relatively very small compared to the value of the products marketed. The findings of this study are expected to serve as a source of information for business operators and local governments in their efforts to develop a sustainable mangrove crab business and improve the welfare of coastal communities