"Community Response to Political Communication Behavior of Mayoral Candidates in the 2024 Local Election (A Political Communication Study in Bukit Sukabumi Indah Housing Complex)

Ahmad Riko; Wawan Hernawan; Hanindyalaila Pienrasmi

doi:10.63922/ijevss.v4i03.2104

Ahmad Riko University of Bandar Lampung, Indonesia
Wawan Hernawan University of Bandar Lampung, Indonesia
Hanindyalaila Pienrasmi University of Bandar Lampung, Indonesia

DOI: https://doi.org/10.63922/ijevss.v4i03.2104

Keywords: political communication, community response, local elections, participatory democracy, urban voters.

Abstract

Indonesia's rich and diverse culture continues to adapt amidst the currents of globalization, including the influx of Japanese popular culture that influences the younger generation. One form of this adaptation is seen in the phenomenon Cosplay, which is the practice of wearing fictional character costumes as a form of self-expression. In Indonesia, Cosplay has grown rapidly since the late 1990s and formed special communities such as Cosplay Lampung Fun in Bandar Lampung. Through Cosplay, individuals can explore alternative identities that influence their communication behavior, both in public and private spaces. This phenomenon is reinforced by the use of social media, which expands interactions between community members. This study aims to examine contemporary communication behavior within the community. Cosplay Lampung Fun focuses on how social identities are constructed and displayed. The research uses a qualitative approach with descriptive methods, through interviews and participant observation, to gain an in-depth understanding of the communication dynamics that occur. The findings of this study are expected to enrich communication studies, particularly in the context of popular culture and social identity formation.

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