A Integration of Local Wisdom through Social Media: A Diffusion of Innovation Approach in the Baduy Community

Dina Atikah; Ernalem Bangun; Adi Subiyanto

doi:10.63922/ijevss.v4i04.2536

Dina Atikah Universitas Pertahanan Republik Indonesia
Ernalem Bangun Universitas Pertahanan Republik Indonesia
Adi Subiyanto Universitas Pertahanan Republik Indonesia

DOI: https://doi.org/10.63922/ijevss.v4i04.2536

Keywords: Local Wisdom, Baduy Community, Disaster Mitigation, Innovation Diffusion, Social Media, Risk Communication, Environmental Sustainability.

Abstract

This study aims to analyze the local wisdom of the Baduy people in natural disaster mitigation and examine its potential integration through social media as a means of public education. The Baduy people in Kanekes Village, Banten, have a strong customary system and ecological practices that reflect a harmonious relationship with nature. This local wisdom is evident in earthquake-resistant house construction, field management, fire prevention, and life principles that emphasize environmental balance. The study used a qualitative descriptive method based on literature review to understand how traditional knowledge functions in facing disaster risks. The results show that local Baduy practices are an effective mitigation strategy and a form of social innovation that can be explained by the theory of diffusion of innovation. Social media, although not widely used by the Baduy community, has the potential to be a medium for disseminating local wisdom values to the public without disrupting customary boundaries. This integration supports adaptive and sustainable disaster mitigation education efforts.

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