Analysis of Factors Influencing Visitor Arrivals at the Widuri Beach Tourist Attraction, Pemalang Regency

Abstract

This study aims to analyze the factors influencing tourist visits to the Widuri Beach tourist

attraction in Pemalang Regency. The research approach used is quantitative, with a survey

method conducted on tourists visiting Widuri Beach. The research variables include components

of tourist attraction, including attractions, facilities, accessibility, activities, supporting services,

and tourist perceptions. The data obtained are analyzed using statistical methods to determine

the influence of each variable on the level of tourist visits. This study also refers to the theory of

tourism demand and consumer behavior to strengthen the analytical framework in the context

of marine tourism in the northern coastal area of Central Java. The results of this study are

expected to provide an empirical overview of the dominant factors influencing tourist visits toWiduri Beach and explain the causes of fluctuations in visitor numbers. The findings of this study

are expected to provide academic contributions to the development of tourism studies,

particularly those related to tourism demand in coastal destinations.