The Existence Of Local Wisdom In Pesindon Batik And Social Capital In The Digital Technology Era On Sustainable Economic Development
Abstract
Local wisdom has national identity and cultural diversity values that should not fade amid rapid technological advances. The local wisdom of Pesindon batik, when combined with technology, is expected to create new discoveries that can respond to the challenges of modernisation and provide solutions to various social problems such as unemployment and the economy, as well as ensuring its sustainability. This study aims to analyse the existence of Pesindon batik local wisdom and social capital in the digital technology era in relation to sustainable economic development. A qualitative descriptive method was used to explore the phenomenon of Pesindon batik local wisdom in depth using the Penthahelix concept, which involves entrepreneurs, the community, academics, the government, and the use of technology through observation, questionnaire distribution, in-depth interviews, and documentation. The results of the study show that social capital has grown and developed, creating a community or association of batik lovers, which has led to the formation of the Pesindon batik tourism village. The sustainability of the Pesindon batik tourism village also utilises technology to meet production and marketing needs. The findings of the research indicate that social capital plays a very important role, where networks and trust grow and develop, while technology is utilised as a tool to assist in production and marketing, thereby creating a design concept for the existence of Pesindon batik's local wisdom and social capital in the technological era to build a sustainable economy.
References
Alfiansyah, R. (2023). Modal Sosial sebagai Instrumen Pemberdayaan Masyarakat Desa. Jurnal Socius: Jurnal of Sociology Research and Education, 10(1). https://doi.org/https://doi.org/10.24036/scs.v10i1.378
Ali, A., Jiang, X., & Ali, A. (2023). Social ties, absorptive capacity, and the adoption of green innovation: a social capital perspective. International Journal of Manpower. https://doi.org/10.1108/IJM-10-2021-0597
Dian Kusumawati, Rusdarti, Dewi Liesnoor Setyowati, E. H. (2020). Pendidikan Nonformal Dalam Keberlangsungan Kampung Wisata Batik Pesindon Pasca Pandemi Covid 19. Seminar Nasional Pascasarjana UNNES. Semarang: Universitas Negeri Semarang.
Gunawan, J. S. dan G. (2018). Pengaruh Budaya Organisasi, Teknologi Informasi, Dan Sistem Informasi Akuntansi Manajemen Terhadap Kinerja Manajerial PT. Propan Raya I.C.C Cab. Bandung. Jurnal Akutansi, Audit Dan Sistem Informasi Akutansi (JASa), 2(4). https://doi.org/https://doi.org/10.36555/jasa.v2i4.196
Indari, Adi Mulyadi, Ratna Mustika Yasi, ST. Fatimah, & Abdurrahman. (2023). Pelatihan Teknologi Geoproduk IKM Batik Untuk Peningkatan Kualitas di Pokdarwis Gombengsari. INSAN CENDEKIA : Jurnal Pengabdian Kepada Masyarakat. https://doi.org/10.46838/ic.v1i1.404
Infante, A., & Mardikaningsih, R. (2022). The Potential of Social Media as a Means of Online Business Promotion. Journal of Social Science Studies (JOS3). https://doi.org/10.56348/jos3.v2i2.26
Kholifah, N., Sudira, P., Pardjono, P., Sofyan, H., & Utami, B. (2023). The Transformation of Batik in the 4.0 Industry Revolution: A Case Study in the Clothing Sector. TEM Journal. https://doi.org/10.18421/TEM121-19
Kusumawati, D., Utomo, Muslim, R. I., & Wuryani, M. T. (2024). Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Strategi Adaptif Survival Masa Pandemi Covid 19 ( Studi Kasus Pilihan Rasional Penjual Dan Pembeli Dalam Memenuhi Kebutuhan) Menelisik ulang mengenai virus covid 19 merupakan sebuah pandemi yang da. 9(1).
Lecompte, V., & Hage, H. El. (2019). Collective identity , social adversity and college student sympathy for violent radicalization. 0(0), 1–25. https://doi.org/10.1177/1363461519853653
Mazumdar, S., Learnihan, V., Cochrane, T., & Davey, R. (2017). The Built Environment and Social Capital : A Systematic Review. https://doi.org/10.1177/0013916516687343
Moore, C. B., Payne, G. T., Autry, C. W., & Griffis, S. E. (2016). Project Complexity and Bonding Social Capital in Network Organizations. https://doi.org/10.1177/1059601116650556
Nisar, T. M., Prabhakar, G., & Strakova, L. (2019). Social media information benefits, knowledge management and smart organizations. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2018.05.005
Noormalita, K. K., Suprianto, S., & Astutik, I. R. I. (2023). Perancangan Aplikasi Penjualan Produk Umkm “Batik Kamsatun” Berbasis Online. JIPI (Jurnal Ilmiah Penelitian Dan Pembelajaran Informatika). https://doi.org/10.29100/jipi.v8i4.4025
Nursyifa, A. (2018). Kajian Cultural Lag Dalam Kehidupan Masyarakat Perkampungan Budaya Betawi Setu Babakan Pada Era Globalisasi. Jurnal Pendidikan Kewarganegaraan. https://doi.org/10.32493/jpkn.v5i1.y2018.p1-24
Omeihe, K. O. (2022). The strength of trust, social norms and entrepreneurship for trade networks: Evidence from Nigerian trader-owned enterprises. In The African Context of Business and Society. https://doi.org/10.1108/978-1-80117-852-520221009
Palupi, M., Meinita, M. D. N., Fitriadi, R., Wijaya, R., Dadiono, M. S., & Pratama, P. Y. (2022). Penerapan Teknologi Pewarnaan Batik dalam Upaya Peningkatan Produksi dan Diversifikasi Produk Batik Banyumas. Aksiologiya: Jurnal Pengabdian Kepada Masyarakat. https://doi.org/10.30651/aks.v7i1.9992
Postelnicu, L., & Hermes, N. (2018). The economic value of social capital. International Journal of Social Economics, 45(6), 870–887. https://doi.org/10.1108/IJSE-03-2017-0104
Prieto-Pastor, I., Martín-Pérez, V., & Martín-Cruz, N. (2018). Social capital, knowledge integration and learning in project-based organizations: a CEO-based study. Journal of Knowledge Management. https://doi.org/10.1108/JKM-05-2017-0210
Pujihartati, S. H., Wijaya, M., Putri, A. K., Ridlo, M. R., Sudarsana, S., & Supriyadi, S. (2023). Bisnis Online Sebagai Pengembangan Ketahanan Sosial Ekonomi Pengrajin Batik Laweyan Di Masa Pandemi Covid-19. Jurnal Pengabdian Masyarakat. https://doi.org/10.32815/jpm.v4i1.1332
Qurrata, V. A., Yusida, E., Sudjatmiko, S., & Prastiwi, L. F. (2021). Pengembangan Industri UMKM Batik Khas Kabupaten Malang melalui Digitalisasi Marketing Mix dan Teknologi. Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 6(3), 347–357. https://doi.org/10.26905/abdimas.v6i3.4978
Sibtiyah, S., & Latief, M. J. (2023). Analisis Faktor yang Mempengaruhi Pebisnis Menggunakan Media Sosial Instagram Sebagai Sarana Promosi. Jurnal EMT KITA. https://doi.org/10.35870/emt.v7i1.752
Sugiantoro, Priyanto, A. S., & Kusumawati, D. (2024). Application of a Learning Model Based on Local Wisdom to Improve Students Cognitive Abilities in Social Sciences Learning. 1(2), 101–110.
Sujianto, S. (2021). The effect of economic institutional based community, social network establishment, re-trust of social affiliation, and regrouping based on capital goods on economic welfare. Cogent Business and Management. https://doi.org/10.1080/23311975.2021.1959008
Sutarjo, J. (2023). Pemanfaatan Analisis Potensi Ekonomi Kreatif Batik Dalam Inovasi Untuk Meningkatkan Keunggulan Komparatif Pada Masyarakat Kabupaten Kudus. Jurnal Indonesia Sosial Teknologi. https://doi.org/10.36418/jist.v4i02.577
Syed Shaharuddin, S. I., Shamsuddin, M. S., Drahman, M. H., Hasan, Z., Mohd Asri, N. A., Nordin, A. A., & Shaffiar, N. M. (2021). A Review on the Malaysian and Indonesian Batik Production, Challenges, and Innovations in the 21st Century. SAGE Open. https://doi.org/10.1177/21582440211040128
Uma Adi Kusuma, Dias Satria, A. M. (2017). Modal Sosial Dan Ekowisata: Studi Kasus Di Bangsring Underwater, Kabupaten Banyuwangi. JIEP Jurnal Ilmu Ekonomi Dan Pembangunan, 17(2). https://doi.org/https://doi.org/10.20961/jiep.v17i2.11664
Utami, V. Y. (2020). Dinamika modal sosial dalam pemberdayaan masyarakat pada desa wisata halal setanggor: kepercayaan, jaringan sosial dan norma. Reformasi. https://doi.org/10.33366/rfr.v10i1.1604
Widagdo, J., Ismail, A. I., & Alwi, A. binti. (2022). Study of the Function, Meaning, and Shape of Indonesian Batik From Time To Time. Proceedings of the ICON ARCCADE 2021: The 2nd International Conference on Art, Craft, Culture and Design (ICON-ARCCADE 2021). https://doi.org/10.2991/assehr.k.211228.001
Yan, H., Wang, J., Cui, J., Yang, Z., & Ren, M. (2021). The Influencing Factors of Intellectual Property Pledge Loan Trust: A Social Network Theory-Based Experimental Study. Discrete Dynamics in Nature and Society. https://doi.org/10.1155/2021/4441406

















Contact Person +6282139474255
Email : ijevss@citakonsultindo.or.id / editor.ijevss@gmail.com