Digital Procurement Implementation Strategy through a Marketplace at the Secretariat of the Directorate General of Aquaculture
Abstract
This study aims to analyze the implementation of digital procurement through a marketplace and formulate strategies for its optimization at the Secretariat of the Directorate General of Aquaculture. This study employed a qualitative method with a case study approach. Data were collected through in-depth interviews, observations, and reviews of documents related to government procurement of goods and services. The data were analyzed through reduction, categorization, presentation, and conclusion drawing. The findings show that the use of Digipay Satu has supported a faster, more transparent, accountable, and integrated procurement process. The system facilitates procurement, payment, tax calculation, preparation of accountability documents, and transaction tracking. Its implementation still faces several challenges, including uneven digital competencies among employees, resistance to change, technical disruptions, a limited number of vendors, and the suboptimal use of available features. The optimization strategies focus on improving human resource competencies, strengthening infrastructure, expanding the involvement of vendors and micro, small, and medium enterprises, establishing internal procedures, providing user assistance, and conducting periodic transaction evaluations. The implementation of these strategies can strengthen digital procurement as part of the organizational culture and promote more effective financial governance.
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