Building the Branding Image of Educational Institutions in Improving the Quality of Education in the Outer Islands

Abdul Rasyid Hamami; Rizadiliyawatia Rizadiliyawatia; Aminudin  Busra; Sohirona Sohirona; Nunu  Mahnuna

Abdul Rasyid Hamami Universitas Islam Negeri SUSKA, Riau, Indonesia
Rizadiliyawatia Rizadiliyawatia Universitas Islam Negeri SUSKA, Riau, Indonesia
Aminudin Busra Universitas Islam Negeri SUSKA, Riau, Indonesia
Sohirona Sohirona Universitas Islam Negeri SUSKA, Riau, Indonesia
Nunu Mahnuna Universitas Islam Negeri SUSKA, Riau, Indonesia

Keywords: Educational Institution Branding, Educational Quality, Outermost Islands, Educational Management, Public Trust

Abstract

This study aims to analyze the branding image development strategy of educational institutions and its implications for improving the quality of education in the outermost islands. The study uses a qualitative approach with a case study to gain a deeper understanding of the phenomena occurring within the context of educational institution management. Data collection was conducted through in-depth interviews with principals, teachers, education staff, and the community, accompanied by observations and documentation studies of various educational institution programs and activities. The data obtained were analyzed through the stages of data reduction, data presentation, and systematic conclusion drawing. The results show that the branding image development of educational institutions is carried out through strengthening the institution's identity, developing superior programs based on local potential, improving the quality of educational services, and utilizing communication media to introduce the institution's advantages to the community. A strong branding image has been proven to increase public trust in educational institutions, strengthen parental and community participation, and encourage improvements in educational quality through strengthening institutional management, increasing the professionalism of teaching staff, and learning innovation. Thus, branding image is an important strategy in improving the quality and competitiveness of educational institutions, especially in the outermost islands that face various resource limitations.

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