The Influence of Innovation on Entrepreneurial Behavior Mediated by Creativity Value in the Craft Industry of Poso Regency

  • Yohanes Pasambaka Universitas Kristen Tentena, Poso, Sulawesi Tengah, Indonesia
  • Silvany A. Taariwuan Universitas Kristen Tentena, Poso, Sulawesi Tengah, Indonesia
  • Fredrik Bastian Kawani Universitas Kristen Tentena, Poso, Sulawesi Tengah, Indonesia
Keywords: Innovation; Creativity; Entrepreneurial Behavior; Craft Industry

Abstract

This study investigates how innovation shapes entrepreneurial behavior among craft industry actors, with creativity value examined as a mediating mechanism. This inquiry responds to a persistent gap in the entrepreneurship literature, where innovation among home-based craft producers in economically recovering regions remains under-examined relative to studies conducted in urban small and medium enterprises. Positioned within this gap, the study asks whether innovation translates into entrepreneurial behavior directly or through the intervening role of creativity. A quantitative explanatory design was employed, involving 200 micro-scale craftspeople in Poso Regency selected through simple random sampling from a population of 750 registered producers across 19 sub-districts. Data were gathered using a five-point Likert questionnaire and analyzed with Structural Equation Modeling. The findings reveal that innovation exerts a positive and significant influence on both creativity and entrepreneurial behavior, and that creativity partially mediates the innovation-behavior relationship. This study contributes a context-specific model demonstrating that innovation capacity alone is insufficient without accompanying creative capability to produce adaptive entrepreneurial behavior in micro-scale, resource-constrained craft enterprises.

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Published
2026-07-20
How to Cite
Pasambaka, Y., Silvany A. Taariwuan, & Fredrik Bastian Kawani. (2026). The Influence of Innovation on Entrepreneurial Behavior Mediated by Creativity Value in the Craft Industry of Poso Regency. International Journal of Education, Vocational and Social Science , 5(03), 5554-5563. https://doi.org/10.63922/ijevss.v5i03.4989