Marketing-Oriented Logistics Service Quality, Marketing Capability, And Supply Chain Flexibility On Logistics Firm Performance Through Competitive Advantage: A Study Of Logistics Firms In Indonesia
Keywords:
Marketing-Oriented Logistics Service Quality, Marketing Capability, Supply Chain Flexibility, Competitive Advantage, Logistics Firm Performance
Abstract
The contemporary logistics industry faces mounting pressures to integrate operational efficiency with market responsiveness. Operating within a complex archipelagic environment, logistics firms in Indonesia must navigate formidable geographical constraints alongside intense global competition. Systematic reviews exploring the nexus between Marketing-Oriented Logistics Service Quality (MOLSQ), Marketing Capability (MC), Supply Chain Flexibility (SCF), and firm performance remain highly fragmented in the current literature. Synthesizing 25 empirical articles published between 2020 and 2025, this analysis reveals that MOLSQ, MC, and SCF exert a robust, positive influence on competitive advantage. Competitive advantage subsequently functions as a critical mediator bridging these strategic capabilities with enhanced organizational performance. Enriching the Resource-Based View and Dynamic Capabilities Theory, the findings underscore the urgent necessity of developing integrated strategic frameworks to bolster national logistics competitiveness.
References
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Somjai, S., & Jermsittiparsert, K. (2023). Supply chain flexibility and firm performance in Thai logistics. International Journal of Logistics Systems and Management, 44(2), 180–198. https://doi.org/10.1504/IJLSM.2023.100543
Sudrajat, Y., Waskito, S. K., & Purnomo, A. (2025). Strategy to improve courier and logistics performance in the enterprise business directorate through the influence of price and service quality on competitive advantage: Empirical evidence from PT Pos Indonesia (Persero) Regional 3 Bandung. Dinasti International Journal of Economics, Management and Social Science, 6(4), 512–525. https://doi.org/10.38035/dijemss.v6i4.4291
Suhartini, S., Hudayati, A., Alsayegh, M. F., Rahman, R. A., & Kamarulzaman, R. (2020). The corporate culture's moderating effect on the logistics service quality and market flexibility relationship of Indonesian manufacturing companies. Contemporary Economics, 14(4), 498–512. https://doi.org/10.5709/ce.1897-9254.421
Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509–533. https://doi.org/10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z
Wernerfelt, B. (1984). A resource-based view of the firm. Strategic Management Journal, 5(2), 171–180. https://doi.org/10.1002/smj.4250050207
Wong, C. Y., Wong, C. W. Y., & Boon-itt, S. (2023). Logistics and supply chain resilience. International Journal of Operations & Production Management, 43(1), 1–25. https://doi.org/10.1108/IJOPM-12-2022-0789
DeSarbo, W. S., Di Benedetto, C. A., & Song, M. (2007). A heterogeneous resource-based view for exploring relationships between firm performance and capabilities. Journal of Marketing Research, 44(1), 107–120. https://doi.org/10.1509/jmkr.44.1.107
Fitri, I. G. A. C. M., Maniah, M., & Mulyati, E. (2026). Determinants of air logistics service quality and their implications for the performance of air export companies in Bali. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 9(1), 7879–7896. https://doi.org/10.31538/iijse.v9i1.9605
Ginting, H., Utami, H. N., Riyadi, R., & Hutahayan, B. (2025). Exploring the impact of servitization and digitalization on firm competitiveness and performance: The moderating role of government support. Sustainability, 17(19), 8756. https://doi.org/10.3390/su17198756
Kuncoro, J., & Kusumawardhani, A. (2024). The role of supply chain agility in competitive advantage: A dynamic capabilities theory approach. Proceedings of ICESS, UIN Suska Riau.
Kwartama, A. (2026). What Are the Determinants of Employability for Vocational Graduates in Jakarta: The Role of Curriculum, Internships, Family Support, and Women's Gender Perspectives?. Women, Education, and Social Welfare, 3(1), 75-91. https://doi.org/10.70211/wesw.v3i1.399
Kwartama, A., Paul, R., Oyebode, D. F., & Ahmed, A. (2026). Pemanfaatan AI dan Hasil Analisis SWOT untuk Perancangan Program Pengembangan Profesi Bagi Guru Vokasi di Akademi Maritim Nasional Jakarta Raya. Jurnal Teknologi Informasi Dan Ilmu Komputer, 13(2), 437-446. https://doi.org/10.25126/jtiik.132
Liberati, A., Altman, D. G., Tetzlaff, J., Mulrow, C., Gøtzsche, P. C., Ioannidis, J. P. A., Clarke, M., Devereaux, P. J., Kleijnen, J., & Moher, D. (2009). The PRISMA statement for reporting systematic reviews and meta-analyses of studies that evaluate health care interventions: Explanation and elaboration. PLoS Medicine, 6(7), Article e1000100. https://doi.org/10.1371/journal.pmed.1000100
Moher, D., Liberati, A., Tetzlaff, J., & Altman, D. G. (2009). Preferred reporting items for systematic reviews and meta-analyses: The PRISMA statement. PLoS Medicine, 6(7), Article e1000097. https://doi.org/10.1371/journal.pmed.1000097
Morash, E. A. (2001). Supply chain strategies, capabilities, and performance. Transportation Journal, 41(1), 37–54.
Ngo, T. A., & Nguyen, T. T. (2023). Logistics service quality and competitive advantage in Vietnam. Journal of Asian Business and Economic Studies. Advance online publication. https://doi.org/10.1108/JABES-04-2023-0128
OECD. (2025). ASEAN FDI and supply chain integration. In Business insights on emerging markets 2024 (pp. 35–42). OECD Publishing. https://www.oecd.org/en/publications/2024/10/business-insights-on-emerging-markets-2024_e211b876/full-report/component-5.html
Page, M. J., McKenzie, J. E., Bossuyt, P. M., Boutron, I., Hoffmann, T. C., Mulrow, C. D., Shamseer, L., Tetzlaff, J. M., Akl, E. A., Brennan, S. E., Chou, R., Glanville, J., Grimshaw, J. M., Hróbjartsson, A., Lalu, M. M., Li, T., Loder, E. W., Mayo-Wilson, E., McDonald, S., … Moher, D. (2021). The PRISMA 2020 statement: An updated guideline for reporting systematic reviews. BMJ, 372, Article n71. https://doi.org/10.1136/bmj.n71
Permadi, D., Gaffar, V., Wibowo, L. A., & Sofia, A. (2026). Collaboration, virtual co-creation, and value-added logistics: An empirical study of competitiveness in Indonesian logistics clusters. Jurnal Konseling Indonesia, 11(2), 764–775.
Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. Free Press.
Pramudita, A. S., & Guslan, D. (2025). The impact of logistics service quality on consumer satisfaction in e-commerce distribution channels in Indonesia. Journal of Distribution Science, 23(2), 109–118. https://doi.org/10.15722/jds.23.02.202502.109
Rafsanjani, H., & Vanany, I. (2025). Assessing critical indicators of supply chain ambidexterity in the 3PL industry: Insights from Indonesia. Operations Excellence, 17(1), 12–25. https://doi.org/10.12962/j22524983.v17i1.2025
Rahman, M. A., Halim, H. A., & Ramayah, T. (2024). Marketing capability and logistics firm performance in Malaysia. Asian Journal of Business Research, 14(1), 45–63. https://doi.org/10.14707/ajbr.240015
Santoso, B., Sukmono, S., & Wardhani, K. (2025). Indonesia's logistics cost structure and competitiveness. Journal of Indonesian Economy and Business, 40(1), 15–32. https://doi.org/10.22146/jieb.v40i1.9876
Silvia, A. R., Meliala, I. C. M. S., & Sudrajat, D. (2025). Why supply chain agility matters for sustainable business performance: An empirical study. In New perspectives and paradigms in applied economics and business (pp. 1–18). Springer.
Sofiyan, W. A., Kaihatu, T. S., & Sutrisno, T. F. C. W. (2026). Market uncertainty and supply chain endurance: Examining the complementary roles of marketing agility and organizational resilience. SSRN Electronic Journal. http://dx.doi.org/10.2139/ssrn.6226245
Somjai, S., & Jermsittiparsert, K. (2023). Supply chain flexibility and firm performance in Thai logistics. International Journal of Logistics Systems and Management, 44(2), 180–198. https://doi.org/10.1504/IJLSM.2023.100543
Sudrajat, Y., Waskito, S. K., & Purnomo, A. (2025). Strategy to improve courier and logistics performance in the enterprise business directorate through the influence of price and service quality on competitive advantage: Empirical evidence from PT Pos Indonesia (Persero) Regional 3 Bandung. Dinasti International Journal of Economics, Management and Social Science, 6(4), 512–525. https://doi.org/10.38035/dijemss.v6i4.4291
Suhartini, S., Hudayati, A., Alsayegh, M. F., Rahman, R. A., & Kamarulzaman, R. (2020). The corporate culture's moderating effect on the logistics service quality and market flexibility relationship of Indonesian manufacturing companies. Contemporary Economics, 14(4), 498–512. https://doi.org/10.5709/ce.1897-9254.421
Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509–533. https://doi.org/10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z
Wernerfelt, B. (1984). A resource-based view of the firm. Strategic Management Journal, 5(2), 171–180. https://doi.org/10.1002/smj.4250050207
Wong, C. Y., Wong, C. W. Y., & Boon-itt, S. (2023). Logistics and supply chain resilience. International Journal of Operations & Production Management, 43(1), 1–25. https://doi.org/10.1108/IJOPM-12-2022-0789
Published
2026-07-18
How to Cite
Ardian Tri Bawono. (2026). Marketing-Oriented Logistics Service Quality, Marketing Capability, And Supply Chain Flexibility On Logistics Firm Performance Through Competitive Advantage: A Study Of Logistics Firms In Indonesia. International Journal of Education, Vocational and Social Science , 5(03), 5379-5394. https://doi.org/10.63922/ijevss.v5i03.5377
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