Competitive Strategy Model For The Bottled Drinking Water Industry In The Perspective Of Maqasid Shariah" (Case Study At Pt. Umat Jaya Berkemajuan, Bau-Bau City)
Keywords:
Competitive Strategy, Bottled Water, SWOT, Maqasid Shariah, Fair Pricing Policy.
Abstract
The growth of the Bottled Drinking Water industry in Indonesia has intensified market competition, impacting PT. Umat Jaya Berkemajuan in Baubau City. This study aims to formulate an adaptive and comprehensive competitive strategy model by integrating conventional SWOT analysis with the framework of Maqasid Shariah (encompassing the protection of religion, life, intellect, lineage, wealth, and the environment). Utilizing a descriptive qualitative method with a case study approach, data were gathered through indepth interviews, observations, and documentation. The analysis reveals that the slowdown in sales growth for PT. Umat Jaya Berkemajuan from 47.06% in 2023 to 33.33% in 2024.was driven by market pressure from massive national brands. This hybrid integration yields a Maqasid Shariah Competitive Strategy (MSCS) that embodies a fair lowcost advantage (fair pricing) to fulfill the aspects of hifz al-mal (protection of wealth) and hifz an-nafs (protection of life), along with structuring a captive market based on the academic institution of Universitas Muhammadiyah Buton. This model demonstrates that an Islamic business strategy goes beyond pursuing material profitability to achieve sustainable distributive welfare (maslahah) at the regional level.
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Ummah, F. (2019). Analysis of business strategies in MSMEs with a SWOT approach. Scientific Economics and Business, 14(3), 89–98.
Wijaya, A., & Siregar, H. (22 C.E.). Analysis of Product Attributes (Taste, Packaging, Clarity) as a Strategy for Differentiation of Local Bottled Water Products in the Face of Market Competitors. Scientific Journal of Management and Business, 21(1), 45–56.
Zulfa, N., Millah, N. N., Nuratin, N., & Novitasari, K. (2024). The concept of maqashid sharia in the practice of tiktok marketing strategies with the foundation of Islamic business ethics. ANALYSIS: Accounting, Management, Economics, and Business, 2(1), 69–85. https://doi.org/10.61553/abjoiec.v1i2.64
Alvis, A., Anggaraini, D., & Sutarno, S. (2024). The Effect of Service Quality on Consumer Purchase Decisions on PT. Tirtasari Sumber Murni Medan. Applicable Journal of Management Accounting and Entrepreneurship, 1(2), 56–64.
Amalia, N. H., & Nurafini, F. (2024). The Influence of Halal Awareness and Islamic Branding on Consumer Satisfaction through the Decision to Buy Freshwater Maaqo for the Jombang Muslim Community. Journal of Islamic Economics and Business, 7(2), 121–134.
Ariffa, A. H., & Islami, M. C. P. . . (2024). SWOT Analysis as the Basis for Marketing of "Blit" Bottled Water Products in Perumdam Tirta Penataran, Blitar Regency. Initiative: Journal of Economics, Accounting and Management, 3(1), 202–211. https://doi.org/10.30640/inisiatif.v3i1.2029
Arifin, M. M., & Agustin, M. (2023). Analysis of Business Development Strategy Using SWOT and Business Model Canvas on Bottled Drinking Water Products of PT. Abutama. Journal of Calibration, 6(1), 1–12. https://doi.org/10.37721/kalibrasi.v6i1.1072
Armareta, D., Anggi, P., Handayani, M. S., Dayu, R. N. S. P., & Giovant, V. (2024). Analysis of Micro, Small and Medium Enterprises (MSMEs) "Kangen Water" using the Blue Ocean Strategy Formulation. BHATARA: Multidisciplinary Journal, 1(2), 10–20.
Baihaki, A. R., & Permana, D. (2025). The Influence of Green Trust on Purchase Decisions for Bottled Drinking Water (Amdk). Indonesian Journal Of BUsiness Analytics (IJBA), 5(4), 2975–2992.
BPS. (2023). Central Statistical Agency. Static Central Body.
Cahyaningsih, S., & Prabowo, R. (2025). Analysis of Bottled Water Business Strategy with Porter's Five Forces and Ris3 Method Approach. Nusantara of Engineering (NOE), 8(1), 125–134. https://doi.org/10.29407/noe.v8i01.24630
Dasmadi, D., Hadi, S., Junchu, Y., Wahyuningtyas, N., & Wedadjati, R. S. (2025). Maqasid Shariah and Organizational Performance: A Systematic Literature Review. Global Review of Islamic Economics and Business, 12(11), 106–119. https://doi.org/10.14421/grieb.2024.122-03
Dwipura, M. F. A. (2021). Analysis of Structure-Conduct-Performance (SCP) and Internal Efficiency in the Drinking Water and Bottled Water Industry in Indonesia. Researchgate.Net.
Fikri, M., & Rahmani, A. (2022). Strategies to Build Sustainable Competitive Advantage Based on Cultural Identity and Local Loyalty in Retail Business. Journal of Sharia Management and Business Research, 5(2), 112–125.
Hashim, K. E., Tumiran, M. A., & Husna, A. (2023). Maqasid Shariah in the Halal Industry: Application of Food Safety Elements Among Food Product Manufacturing Operators in Bangi, Selangor Maqasid. Journal of Management & Management, 13(1), 1–12.
Juminawati, S., Syamsulbahri, & Harsono, I. (2024). Analysis of the Influence of Market Orientation, Product Innovation, and Marketing Strategy on the Competitiveness of SMEs in the Local Market: A Study on the Creative Industry in Bandung, Indonesia. West Science Journal of Business and Management, 3(01), 1–10. https://doi.org/10.58812/jbmws.v3i01.970
Mirza, A. A. (2024). Strategy Management in SWOT Evaluation for Micro, Small, and Medium Enterprises (MSMEs): Literature Review. MOMIL: Mount Hope Management International Journal, 2(1), 1–11.
Nikmah, M., & Siswahyudianto. (2022). Differentiation Strategy to Create Competitive Advantage in Pawon Gusti Catering MSMEs, Surondakan Village, Trenggalek District, Trenggalek Regency. Journal of Management and Civil Business, 4(1), 66–82. https://doi.org/10.51353/jmbm.v4i1.627
Porter, M. E. (2020). Competitive Strategy. Wikipedia. https://en.wikipedia.org/wiki/Michael_Porter
Pratama, B., & Putri, D. (2023). The trend of consumption of environmentally friendly products as an opportunity in the bottled water industry. Journal of Management & Creative Business, 5(1), 77–89.
Pratama, M. L. A., Harahap, M. I., & Dharma, B. (2024). Tofu Business Waste Management Model Review from the Concept of Sharia Maqasid Case Study of Kel. Sari Rejo. Scientific Journal of Islamic Economics (JIEI), 10(2), 1–10.
Rahman, E., Wahyudi, T., & Uslianti, S. (2020). Marketing strategy of For3 brand bottled water products to consumers in West Kalimantan using SWOT analysis. Journal of Industrial Technology, 10(2), 45–53.
Rido, M. (2025). Analysis Of Competitive Strategies For Bottled Drinking Water (Amdk) Of Pesantren Business Units On Lombok Island. Jurnal of Applied Business and Banking (JABB), 6(1), 1–15.
Risnawati, Fitriani, Rahman, A., & Sani, C. (2024). Analysis of Competitiveness Strategy of Bottled Water Products Case Study at Pt. Karunia Tirta Kajuara. Journal of Islamic Finance, Economics, and Business Institutions, 6(2), 184–197.
Saka, G. ayu M., Mutia, N. M. G., Rahayu, M., & Zuriana. (2025). The Influence of Green Marketing and Product Quality on Avoskin Beauty Product Purchase Decisions in Bandar Lampung. Eqien Journal of Economics and Business, 7(1), 63–67. https://doi.org/10.34308/eqien.v7i1.122
Sari, N. L. G. P., & Ahadiat, A. (2023). Business Strategic Analysis at PT Waterindex Tirta Lestari. Asian Journal of Applied Business and Management, 2(4), 557–568. https://doi.org/10.55927/ajabm.v2i4.6766
Sarwono, J. (2006). Quantitative and qualitative research methodology.
Syafety, F. D. P., & Samanhudi, D. (2023). Analysis of Marketing Strategy Using the Swot Method on Bottled Mineral Water Al-Amien Sumenep. Brilliant: Journal of Research and Conceptual, 8(2), 351–358. https://doi.org/10.28926/briliant.v8i2.1190
Trimulato, Supriadi, Mustamin, A., Umar, S. H., & Nigsiih, S. (2021). Sharia Bank Business Strategy during the Covid-19 Pandemic on. Scientific Journal of Islamic Economics, 7(03), 1293–1305.
Ummah, F. (2019). Analysis of business strategies in MSMEs with a SWOT approach. Scientific Economics and Business, 14(3), 89–98.
Wijaya, A., & Siregar, H. (22 C.E.). Analysis of Product Attributes (Taste, Packaging, Clarity) as a Strategy for Differentiation of Local Bottled Water Products in the Face of Market Competitors. Scientific Journal of Management and Business, 21(1), 45–56.
Zulfa, N., Millah, N. N., Nuratin, N., & Novitasari, K. (2024). The concept of maqashid sharia in the practice of tiktok marketing strategies with the foundation of Islamic business ethics. ANALYSIS: Accounting, Management, Economics, and Business, 2(1), 69–85. https://doi.org/10.61553/abjoiec.v1i2.64
Published
2026-07-31
How to Cite
Ilham, M., Rahman Ambo Masse, Supriadi, S., Abdul Wahab, & Rahmawati Muin. (2026). Competitive Strategy Model For The Bottled Drinking Water Industry In The Perspective Of Maqasid Shariah" (Case Study At Pt. Umat Jaya Berkemajuan, Bau-Bau City). International Journal of Education, Vocational and Social Science , 5(03), 6669-6684. https://doi.org/10.63922/ijevss.v5i03.5507
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