Information Credibility to Online Purchase Intention: The Electronic Word of Mouth Information Acceptance Process of Generation Z Luxcrime Consumers
Keywords:
Electronic Word of Mouth, Generation Z, Information Adoption Credibility, Online Purchase Intention
Abstract
This role of electronic word of mouth (eWOM) information credibility, usefulness, attitude toward information, and information adoption in shaping online purchase intention. This research examines these relationships in the context of Generation Z consumers of Luxcrime cosmetics in Purwokerto who actively use Social Networking Sites. A quantitative cross-sectional survey was conducted involving 181 respondents, and the data were analyzed using PLS-SEM. The findings show that all hypothesized relationships are positive and significant. The strongest coefficient is found in the effect of information usefulness on attitude toward information (β = 0.649), followed by information credibility on information usefulness (β = 0.532). Online purchase intention is directly influenced by information adoption (β = 0.276), attitude toward information (β = 0.222), information credibility (β = 0.217), and information usefulness (β = 0.182). The R2 values indicate that the model explains 56.2% of online purchase intention, 49.4% on information adoption, 42.1% of attitude toward information, and 28.3% of information usefulness. These findings imply that credible, useful, and easily adopted electronic word of mouth is essential for strengthening online purchase intention. However, the findings are limited to Generation Z consumers, Luxcrime cosmetics, SNS, and the Purwokerto context.
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Azhari, A. D., Ulfia Dwi Nur Kholif, & Lily Leonita. (2025). the Role of Information Credibility in Ewom on Social. 3(4), 444–463.
Berlianto, M. P. (2026). The effect of source credibility and argument quality in smartphone reviews on youtube towards purchase intention. 6(1), 63–75.
Bueno, S., & Gallego, M. D. (2021). Ewom in c2c platforms: Combining iam and customer satisfaction to examine the impact on purchase intention. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), 1612–1630. https://doi.org/10.3390/jtaer16050091
Erkan, I., & Evans, C. (2016). The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption. Computers in Human Behavior, 61, 47–55. https://doi.org/10.1016/j.chb.2016.03.003
Fornell, C., & L. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. 18(1), 39–50.
Hair, J., & Alamer, A. (2022). Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example. Research Methods in Applied Linguistics, 1(3), 100027. https://doi.org/10.1016/j.rmal.2022.100027
Harahap, R. A., Lita, R. P., & Meuthia, M. (2023). The Effect of Information Quality, Quantity, Credibility, Usefulness, and Adoption on Purchase Intention of Kahf Skincare at Shopee. Jurnal Manajemen Dan Kewirausahaan, 11(2), 171–183. https://doi.org/10.26905/jmdk.v11i2.10827
Harsono, F. J. (2024). the Effect of Information Quality, Information Quantity, Information Credibility, Information Adoption on Ubw’S Purchase Intention in Surabaya. International Journal of Review Management Business and Entrepreneurship (RMBE), 4(2), 11–23. https://doi.org/10.37715/rmbe.v4i2.5579
Haryanto, T., & Haryanto, B. (2026). Reshaping Digital Advertising for Gen Z: A Metachannel Strategy Perspective. In The Strategic Evolution From Omnichannel to Metachannel Marketing. https://doi.org/10.4018/979-8-3373-4591-8.ch007
Indrawati, Putri Yones, P. C., & Muthaiyah, S. (2023). eWOM via the TikTok application and its influence on the purchase intention of somethinc products. Asia Pacific Management Review, 28(2), 174–184. https://doi.org/10.1016/j.apmrv.2022.07.007
Indriani Martawilaga, A., & Sufiati Purwanegara, M. (2016). Information acceptance of Electronic Word of Mouth (eWOM) and purchase intention through Haul Videos Youtube. Journal of Business and Management, 5(5), 651–660. http://journal.sbm.itb.ac.id/index.php/jbm/article/viewFile/2006/1081
Khairul Aini, S., Ferry Wibowo, S., & Krissanya, N. (2025). Pengaruh Social Media Influencer Credibility dan E-WOM Terhadap Purchase Intention Skincare Produk Lokal Di Jabodetabek Melalui Brand Trust Sebagai Variabel Mediasi. PENG: Jurnal Ekonomi Dan Manajemen, 2(3), 2812–2827. https://doi.org/10.62710/fr84ne04
Mariam, S., Agustia, R. D., & Ramli, A. H. (2025). Determinants of Purchase Intention On TikTok As An E-WOM Platform. Jurnal Ilmiah Manajemen Kesatuan, 13(3), 1309–1326. https://doi.org/10.37641/jimkes.v13i3.3453
Meng, C., Alexa, L., Wei, M., & Steve, L. (2022). The influence of social media eWOM information on purchase intention. Journal of Marketing Analytics, 10(2), 145–157. https://doi.org/10.1057/s41270-021-00132-9
Ngo, T. T. A., Bui, C. T., Chau, H. K. L., & Tran, N. P. N. (2024). Electronic word-of-mouth (eWOM) on social networking sites (SNS): Roles of information credibility in shaping online purchase intention. Heliyon, 10(11). https://doi.org/10.1016/j.heliyon.2024.e32168
Nurharyanti, Ir. (2012). The Effect of eWOM , Brand Image , and Trust on Online Purchase Intention of Somethinc Skincare Products among Generation Z. 381–389.
Park, T. (2020). How information acceptance model predicts customer loyalty?: A study from perspective of eWOM information. Bottom Line, 33(1), 60–73. https://doi.org/10.1108/BL-10-2019-0116
Rahaman, M. A., Hassan, H. M. K., Al Asheq, A., & Islam, K. M. A. (2022). The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory. PLoS ONE, 17(9 September), 1–19. https://doi.org/10.1371/journal.pone.0272926
Satwika, B. V., Fitri, R., Bisnis, E., & Malang, U. N. (2023). Ekonomi Bisnis Peran Adopsi E-WOM sebagai Mediasi Perceived Usefulness dan Perceived Credibility terhadap Purchase Intention Komunitas Virtual The Role of E-WOM Adoption as Mediating Perceived Usefulness and Perceived Credibility on Virtual Community Purc. 28(5), 52–64.
Savitri, C., Indonesia, U. P., Hurriyati, R., Indonesia, U. P., Wibowo, L. A., Indonesia, U. P., Hendrayati, H., & Indonesia, U. P. (2022). THE IMPACT OF EWOM INFORMATION CREDIBILITY , eWOM INFORMATION QUALITY , eWOM ATTITUDE TOWARD INFORMATION ON eWOM INFORMATION USEFULNESS : A CASE OF FASHION PRODUCT IN MARKET PLACE. 26(1), 1–9.
Sinambela, F. A., Herman, H., & Fahlevi, R. (2025). Pengaruh Information Quality, Information Quantity, Information Credibility,Needs of Information, Dan Attitude Towards Information Terhadap Information Adoption Dan Purchase Intention Pada Wisatawan Kota Batam. Jurnal Ekuilnomi, 7(2), 517–526. https://doi.org/10.36985/yfzqsy25
Subekti, T. A., & Nugroho, S. S. (2023). Impact of information usefulness and adoption in social media on purchase intention :Evidence of Indonesia. Benefit: Jurnal Manajemen Dan Bisnis, 8(2), 179–196. https://doi.org/10.23917/benefit.v8i2.2461
Sugiyono. (2018). METODE PENELITIAN KUANTITATIF, KUALITATIF, DAN R&D.
Sussman, S. W., & Siegal, W. S. (2003). Informational influence in organizations: An integrated approach to knowledge adoption. Information Systems Research, 14(1), 47–65. https://doi.org/10.1287/isre.14.1.47.14767
Tjongirin, R., Gianto, M., & Sihombing, S. (2020). Applying the information acceptance model to predict purchase intention in social media. Jurnal Manajemen Dan Pemasaran Jasa, 13(2), 263–280. https://doi.org/10.25105/jmpj.v13i2.6234
Verma, D., & Dewani, P. P. (2023). eWOM credibility : a comprehensive framework and literature review. 2023. https://doi.org/10.1108/OIR-06-2020-0263
Verma, D., Dewani, P. P., Behl, A., & Dwivedi, Y. K. (2023). Understanding the impact of eWOM communication through the lens of information adoption model: A meta-analytic structural equation modeling perspective. Computers in Human Behavior, 143(December 2021), 107710. https://doi.org/10.1016/j.chb.2023.107710
Veronita, R., Ariyanti, M., & Taufik Hidayah, R. (2025). The Effect Of Electronic Word Of Mouth (E-WOM) On Tiktok Application Towards Purchase Intention Mediated By The Variables Of Information Quality, Information Quantity, Information Credibility, And Brand Image On Skintific Products. International Journal of Science, Technology & Management, 6(4), 750–761. https://doi.org/10.46729/ijstm.v6i4.1343
Published
2026-07-25
How to Cite
Titin Setiawati, Totok Haryanto, Muchammad Agung Miftahuddin, & Fatmah Bagis. (2026). Information Credibility to Online Purchase Intention: The Electronic Word of Mouth Information Acceptance Process of Generation Z Luxcrime Consumers. International Journal of Education, Vocational and Social Science , 5(03), 6274-6297. https://doi.org/10.63922/ijevss.v5i03.5542
Contact Person +6282139474255
Email : ijevss@citakonsultindo.or.id / editor.ijevss@gmail.com
