Perceived Usefulness, Perceived Ease Of Use, And User Loyalty Of The Kallafriends Application: The Moderating Role Of Islamic-Based Attitude And Satisfaction

A. Tenri Sri Muntu; Sudirman Sudirman; Rahmawati Muin; Amiruddin K; Umar Sulaiman

doi:10.63922/ijevss.v5i03.5781

A. Tenri Sri Muntu Universitas Islam Negeri Alauddin Makassar, Indonesia
Sudirman Sudirman Universitas Islam Negeri Alauddin Makassar, Indonesia
Rahmawati Muin Universitas Islam Negeri Alauddin Makassar, Indonesia
Amiruddin K Universitas Islam Negeri Alauddin Makassar, Indonesia
Umar Sulaiman Universitas Islam Negeri Alauddin Makassar, Indonesia

DOI: https://doi.org/10.63922/ijevss.v5i03.5781

Keywords: perceiveds usefulnes; perceived ease of use; user loyalty; Islamic values; Kallafriends

Abstract

his study looks at how Perceived Usefulness and Perceived Ease of Use influence User Loyalty towards the Kallafriends application.It also explores the influence of Islamic Value-Based Attitude and Islamic Value-Based Satisfaction as factors that can modify the relationship between these variables. The study uses a quantitative explanatory method grounded in the Technology Acceptance Model (TAM), Theory of Reasoned Action (TRA), and Expectation Confirmation Theory (ECT). Data were gathered via an online survey from 210 Kallafriends users, who were selected using purposive sampling, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results show that Perceived Usefulness has a positive and significant impact on User Loyalty, with a beta coefficient of 0.359 and a p-value less than 0.001. Additionally, Perceived Ease of Use also has a positive and significant effect on User Loyalty, with a beta coefficient of 0.178 and a p-value of 0.030. However, Islamic value-based attitude and Islamic value-based satisfaction do not significantly influence the relationships between technology acceptance factors and user loyalty. Implications: The results indicate that users tend to stay loyal to an application mainly because of its practical advantages and how simple it is to use, rather than due to factors related to its value or ethical considerations. The study adds to the field of technology acceptance research by incorporating Islamic values as factors that influence the effectiveness of digital loyalty applications, and it offers useful guidance for organizations on how to enhance customer loyalty by consistently improving the features, ease of use, and quality of their services.

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