Behind Online Consumptive Behavior: The Role Of Self-Control And Fear Of Missing Out (Fomo) In Gen Z Students
Keywords:
self-control, Fear of Missing Out (FoMO), consumptive behavior, Generation Z, university students keywords
Abstract
The rapid development of digital technology and social media has contributed to the increasing prevalence of consumptive behavior among Generation Z university students. The convenience of online shopping through e-commerce platforms and continuous exposure to social media trends encourage purchasing decisions based on desires rather than actual needs. This study aimed to examine the effects of self-control and Fear of Missing Out (FoMO) on consumptive behavior among Generation Z students at Universitas Buana Perjuangan Karawang. This study employed a quantitative approach with a causal research design. A total of 402 students were selected using a convenience sampling technique. Data were collected using the Consumptive Behavior Scale, the Indonesian version of the Brief Self-Control Scale (BSCS) and the Fear of Missing Out Scale (FoMOS). Data were analyzed using multiple linear regression with IBM SPSS Statistics version 26. The results showed that self-control had a significant negative effect on consumptive behavior (β = −0.250, t = −9.371, p < .001), whereas FoMO had a significant positive effect on consumptive behavior (β = 0.734, t = 27.513, p < .001). Simultaneously, self-control and FoMO significantly predicted consumptive behavior (F = 779.399, p < .001), with an Adjusted R² of 0.795, indicating that both variables explained 79.5% of the variance in consumptive behavior. Additional analyses revealed significant differences in consumptive behavior based on gender and unplanned purchase history, but no significant difference based on employment status. These findings suggest that self-control and FoMO are important determinants of consumptive behavior among Generation Z university students. Therefore, enhancing self-control and reducing FoMO may serve as effective strategies to minimize consumptive behavior
References
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Jangkar, V. Y., Nalle, A. P., & Korohama, K. E. P. (2025). Hubungan antara Fear of Missing Out ( Fomo ) dengan Perilaku Konsumtif Mahasiswa Prodi Bimbingan Konseling Fakultas Keguruan Dan Ilmu Pendidikan Universitas Nusa Cendana. Jurnal Bimbingan Konseling Flobamora, 3(1), 57–66.
Kaloeti, D. V. S., S, A. K., & Tahamata, V. M. (2021). Validation and psychometric properties of the Indonesian version of the Fear of Missing Out Scale in adolescents. Psicologia: Reflexão e Crítica, 34(15), 1–11.
Lorenza, R. Y., & Lestari, S. (2023). Kontrol Diri Dan Konformitas Sebagai Prediktor Perilaku Konsumtif Mahasiswa Yang Berbelanja Di E-Commerce. Jurnal Nasional UMP, 21(1), 1–12.
Mawardi, M. A., Septiawan, B., & Safitri, N. V. (2026). The Influence of Cashless Transaction Usage on Generation Z’s Consumptive Behavior Moderated by Hedonic Lifestyle. Journal If Scientific Research, Education, and Technology (JSRET), 5(2), 1362–1375.
Muzakki, K., Wicaksono, A., & Taufiqi, A. W. (2023). Pengaruh Tipe Kepribadian Dan Perilaku Konsumtif Terhadap Perencanaan. Majalah Ekonomi: Telaah Manajemen, Akuntansi Dan Bisnis, 28(1), 84–94.
Pangesti, G. I., Rohayati, N., & Pertiwi, A. (2022). Godaan Paylater: Peran Kontrol Diri Dan Fomo Dalam Pembelian Impulsif. Jurnal Penelitian Pendidikan, Psikologi Dan Kesehatan (J-P3K), 6(3), 1223–1231. https://doi.org/10.51849/j-p3k.v6i3.830
Paujiah, & Ariani, L. (2023). Perilaku Konsumtif: Studi Kuantitatif Deskriptif Masyarakat di Kabupaten Kotabaru. Sikontan Journal : Jurnal Ilmu Psikologi Dan Kesehatan, 2(2), 153–160.
Pebriana, D., Mora, L., & Tyas, D. M. (2024). Tren Konsumtif di Kalangan Pekerja: Analisis Pengaruh Gaya Hidup Hedonis dan Fear of Missing Out di Kabupaten Karawang. Jurnal Psikologi Dan Konseling West Science, 2(03), 154–162. https://doi.org/10.58812/jpkws.v2i03.1543
Pramestha, N. V., & Sakti, N. C. (2026). Pengaruh Fear of Missing Out ( FOMO ), Kontrol Diri , dan Pengaruh Teman Sebaya terhadap Perilaku Pembelian Impulsif : Studi Asosiatif Eksplanatori pada Mahasiswa. Jurnal Ekonomi, Aktansi Dan Manajemen Nusantara (JEAMA), 4(April), 658–667.
Prasetianingsih, C., Suroso, & Pratitis, N. T. (2025). Fear of Missing Out (FoMO) and Self-Control in Relation to Compulsive Buying. Journal of Scientific Research, Education, and Technology, 4(1), 634–641.
Przybylski, A. K., Murayama, K., Dehaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848. https://doi.org/10.1016/j.chb.2013.02.014
Rachmasari, S. S., & Wikartika, I. (2025). Analysis of the Consumptive Behavior of Generation Z in Surabaya Moderated by Self Control. Amkop Management Accounting Review ( AMAR ), 5(1), 325–336. https://doi.org/10.37531/amar.v5i1.2557
Ridder, D. T. D. De, Boer, B. J. De, Lugtig, P., Bakker, A. B., & Hooft, E. A. J. Van. (2011). Not doing bad things is not equivalent to doing the right thing : Distinguishing between inhibitory and initiatory self-control. Personality and Individual Differences, 50(7), 1006–1011. https://doi.org/10.1016/j.paid.2011.01.015
Safitri, A. F., & Rinaldi. (2023). Pengaruh Fear of Missing Out (FoMO) Terhadap Perilaku Konsumtif Pada Mahasiswi Pembeli Barang Diskon Aplikasi Shopee. Jurnal Hukum Islam Dan Humaniora, 2(4), 727–737.
Sari, N. N., & Irmayanti, N. (2021). Hubungan Self Control Terhadap Perilaku Konsumtif Belanja Online pada Mahasiswa. Jurnal Psikologi Wijaya Putra, 2(2), 32–38.
Sawitri, N. A., Amalia, G. R., & Puriani, R. A. (2026). Pengaruh Media Sosial Terhadap Perilaku Konsumtif Generasi Z. Jurnal Pendidikan Sosial Humaiora, 5(1), 42–48.
Suryawati, N. K., Hasanah, M., Rahmattullah, M., & Bahar, S. (2024). Analisis Faktor Eksternal dan Internal terhadap Perilaku Konsumtif Mahasiswa Jurusan Ilmu Pengetahuan Sosial. Jurnal Syntax Admiration, 5(10), 3894–3901.
Tangney, J. P., Baumeister, R. F., & Boone, A. L. (2004). High Self-Control Predicts Good Adjustment , Less Pathology , Better Grades , and Interpersonal Success. Journal of Personality, 72(2), 271–324.
Zayyadi, M. F., Hasanah, M., Candrasasi, A., & Putri, C. (2025). Hubungan antara kontrol diri dengan perilaku konsumtif mahasiswa Universitas Muhammadiyah Gresik. Journal of Psychology, 1(1), 47–57.
Alruthaya, A., Nguyen, T.-T., & Lokuge, S. (2021). Association for Information Systems AIS Electronic Library ( AISeL ) The Application of Digital Technology and the Learning Characteristics of Generation Z in Higher Education The Application of Digital Technology and the Learning. Australasian Conference on Information Systems, 1–7.
Alzahira, A., Muharsih, L., & Pratomo, Y. (2025). Perilaku Konsumtif Ditinjau dari Kepribadian Ekstrovert pada Remaja Pengguna Aplikasi Shopee di Karawang. Jurnal Psikologi Dan Konseling West Science, 3(01), 1–10.
Anggraini, L. P., & Hudaniah. (2023). Hubungan self control dengan perilaku konsumtif belanja online pada mahasiswa rantau. Cognicia, 11(2), 140–148. https://doi.org/10.22219/cognicia.v11i2.28074
Arifin, H. H., & Milla, M. N. (2020). Adaptasi dan properti psikometrik skala kontrol diri ringkas versi Indonesia. Jurnal Psikologi Sosial, 18(02), 179–195. https://doi.org/10.7454/jps.2020.18
Azhari, A. (2024). Penyusunan skala psikologi untuk mengukur perilaku konsumtif berbelanja online pada mahasiswi. Maliki Interdisciplinary Journal (MIJ), 2(6), 380–391.
Badan Pusat Statistik Kabupaten Karawang. (2025). Kabupaten Karawang dalam Angka 2025. https://karawangkab.bps.go.id/id/publication/2025/02/28/627a549169a6ff0ea5c94ae0/kabupaten-karawang-dalam-angka-2025.html
Damayanti, M. R., Sagoro, E. M., Damayanti, M. R., Sagoro, E. M., Studi, P., Akuntansi, P., Yogyakarta, U. N., Buying, I., & Penggunaan, K. (2024). Pengaruh Perilaku Fear of Missing Out dan Kemudahan Penggunaan Terhadap Impulsive Buying Pada Pengguna E-Commerce dengan Self Control Sebagai Variabel Moderasi. Jurnal Pendidikan Akuntansi Indonesia, 22(2), 66–77.
DataReportal. (2025). Digital 2025: Global Overview Report. https://datareportal.com/reports/digital-2025-global-overview-report
Fitria, K. R., Diana, D. A., Yulianto, E. P. A., & Nuruddin, I. (2023). Analisis Pengaruh Fear Of Missing Out (FOMO) Terhadap Perilaku Konsumtif Mahasiswa Generasi Z Kayla. Jurnal Ekonomi Pendidikan, 11(2).
Fromm, E. (2002). The Sane Society (Revised/Re). Psychology Press (Routledge).
Hidayat, M., Aseng, A. C., Tumbel, N. J., & Pandeirot, L. B. (2023). Sikap Kontrol Diri dengan Perilaku Konsumtif Mahasiswa : Studi Empiris pada Mahasiswa FKIP Universitas Klabat. Jurnal Informatika Ekonomi Bisnis, 5(2), 403–408. https://doi.org/10.37034/infeb.v5i2.568
Istiqomah, N., Ruliaty, & Rizal, S. (2026). Pengaruh Fear Of Missing Out ( Fomo ) Terhadap Perilaku Konsumtif Generasi Z Pada Platform Tiktok Shop ( Studi Pada Mahasiswa Program Studi Manajemen Universitas Muhammadiyah Makassar ). Journal of Artificial Intelligence and Digital Business (RIGGS), 5(1), 4877–4890.
Jangkar, V. Y., Nalle, A. P., & Korohama, K. E. P. (2025). Hubungan antara Fear of Missing Out ( Fomo ) dengan Perilaku Konsumtif Mahasiswa Prodi Bimbingan Konseling Fakultas Keguruan Dan Ilmu Pendidikan Universitas Nusa Cendana. Jurnal Bimbingan Konseling Flobamora, 3(1), 57–66.
Kaloeti, D. V. S., S, A. K., & Tahamata, V. M. (2021). Validation and psychometric properties of the Indonesian version of the Fear of Missing Out Scale in adolescents. Psicologia: Reflexão e Crítica, 34(15), 1–11.
Lorenza, R. Y., & Lestari, S. (2023). Kontrol Diri Dan Konformitas Sebagai Prediktor Perilaku Konsumtif Mahasiswa Yang Berbelanja Di E-Commerce. Jurnal Nasional UMP, 21(1), 1–12.
Mawardi, M. A., Septiawan, B., & Safitri, N. V. (2026). The Influence of Cashless Transaction Usage on Generation Z’s Consumptive Behavior Moderated by Hedonic Lifestyle. Journal If Scientific Research, Education, and Technology (JSRET), 5(2), 1362–1375.
Muzakki, K., Wicaksono, A., & Taufiqi, A. W. (2023). Pengaruh Tipe Kepribadian Dan Perilaku Konsumtif Terhadap Perencanaan. Majalah Ekonomi: Telaah Manajemen, Akuntansi Dan Bisnis, 28(1), 84–94.
Pangesti, G. I., Rohayati, N., & Pertiwi, A. (2022). Godaan Paylater: Peran Kontrol Diri Dan Fomo Dalam Pembelian Impulsif. Jurnal Penelitian Pendidikan, Psikologi Dan Kesehatan (J-P3K), 6(3), 1223–1231. https://doi.org/10.51849/j-p3k.v6i3.830
Paujiah, & Ariani, L. (2023). Perilaku Konsumtif: Studi Kuantitatif Deskriptif Masyarakat di Kabupaten Kotabaru. Sikontan Journal : Jurnal Ilmu Psikologi Dan Kesehatan, 2(2), 153–160.
Pebriana, D., Mora, L., & Tyas, D. M. (2024). Tren Konsumtif di Kalangan Pekerja: Analisis Pengaruh Gaya Hidup Hedonis dan Fear of Missing Out di Kabupaten Karawang. Jurnal Psikologi Dan Konseling West Science, 2(03), 154–162. https://doi.org/10.58812/jpkws.v2i03.1543
Pramestha, N. V., & Sakti, N. C. (2026). Pengaruh Fear of Missing Out ( FOMO ), Kontrol Diri , dan Pengaruh Teman Sebaya terhadap Perilaku Pembelian Impulsif : Studi Asosiatif Eksplanatori pada Mahasiswa. Jurnal Ekonomi, Aktansi Dan Manajemen Nusantara (JEAMA), 4(April), 658–667.
Prasetianingsih, C., Suroso, & Pratitis, N. T. (2025). Fear of Missing Out (FoMO) and Self-Control in Relation to Compulsive Buying. Journal of Scientific Research, Education, and Technology, 4(1), 634–641.
Przybylski, A. K., Murayama, K., Dehaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848. https://doi.org/10.1016/j.chb.2013.02.014
Rachmasari, S. S., & Wikartika, I. (2025). Analysis of the Consumptive Behavior of Generation Z in Surabaya Moderated by Self Control. Amkop Management Accounting Review ( AMAR ), 5(1), 325–336. https://doi.org/10.37531/amar.v5i1.2557
Ridder, D. T. D. De, Boer, B. J. De, Lugtig, P., Bakker, A. B., & Hooft, E. A. J. Van. (2011). Not doing bad things is not equivalent to doing the right thing : Distinguishing between inhibitory and initiatory self-control. Personality and Individual Differences, 50(7), 1006–1011. https://doi.org/10.1016/j.paid.2011.01.015
Safitri, A. F., & Rinaldi. (2023). Pengaruh Fear of Missing Out (FoMO) Terhadap Perilaku Konsumtif Pada Mahasiswi Pembeli Barang Diskon Aplikasi Shopee. Jurnal Hukum Islam Dan Humaniora, 2(4), 727–737.
Sari, N. N., & Irmayanti, N. (2021). Hubungan Self Control Terhadap Perilaku Konsumtif Belanja Online pada Mahasiswa. Jurnal Psikologi Wijaya Putra, 2(2), 32–38.
Sawitri, N. A., Amalia, G. R., & Puriani, R. A. (2026). Pengaruh Media Sosial Terhadap Perilaku Konsumtif Generasi Z. Jurnal Pendidikan Sosial Humaiora, 5(1), 42–48.
Suryawati, N. K., Hasanah, M., Rahmattullah, M., & Bahar, S. (2024). Analisis Faktor Eksternal dan Internal terhadap Perilaku Konsumtif Mahasiswa Jurusan Ilmu Pengetahuan Sosial. Jurnal Syntax Admiration, 5(10), 3894–3901.
Tangney, J. P., Baumeister, R. F., & Boone, A. L. (2004). High Self-Control Predicts Good Adjustment , Less Pathology , Better Grades , and Interpersonal Success. Journal of Personality, 72(2), 271–324.
Zayyadi, M. F., Hasanah, M., Candrasasi, A., & Putri, C. (2025). Hubungan antara kontrol diri dengan perilaku konsumtif mahasiswa Universitas Muhammadiyah Gresik. Journal of Psychology, 1(1), 47–57.
Published
2026-10-17
How to Cite
Lukito, Y. D., Mora, L., & Sopian, M. (2026). Behind Online Consumptive Behavior: The Role Of Self-Control And Fear Of Missing Out (Fomo) In Gen Z Students . International Journal of Education, Vocational and Social Science , 5(04), 3105-3124. https://doi.org/10.63922/ijevss.v5i04.6093
Contact Person +6282139474255
Email : ijevss@citakonsultindo.or.id / editor.ijevss@gmail.com
