The Influence Of Electronic Payment Systems And Impulsive Buying On Online Shopping Intentions At Shopee Indonesia

  • Nafisa Khaerani Affap Islamic University of Indonesia
  • Alldila Nadhira Ayu Setyaning Islamic University of Indonesia
DOI: https://doi.org/10.63922/ijevss.v3i03.950
Keywords: Company Trust, Behavioral Control, Online Shopping Intention, Impulsive Buying, Electronic Payment System

Abstract

This research is motivated by the existence of online shopping intention in E-commerce
Shopee Indonesia influenced by electronic payment system, impulsive buying and behavioral
control with company trust as the mediator. This study aims to determine the variables: electronic
payment system, impulsive buying, trust, and behavioral control affect online shopping intention
in E-commerce Shopee Indonesia. This research is quantitative research. The method used in this
study is Structural Equation Modeling (SEM) with data collection using purposive sampling. Data
samples will be taken from E-commerce Shopee Indonesia users who mostly use the E-payment
system. In this study, data was taken in May 2024 from 249 respondents. There are five
hypotheses in this study and all four hypotheses are accepted. However, impulsive buying does
not have a positive effect on company trust.

Published
2024-06-16
How to Cite
Nafisa Khaerani Affap, & Alldila Nadhira Ayu Setyaning. (2024). The Influence Of Electronic Payment Systems And Impulsive Buying On Online Shopping Intentions At Shopee Indonesia. International Journal of Education, Vocational and Social Science , 3(03), 34-53. https://doi.org/10.63922/ijevss.v3i03.950
Issue
Vol. 3 No. 03 (2024): June - August, International Journal of Education, Vocational and Social Science( IJVESS)
Section
Articles