Dista Paradilla, Niar Astaginy and Muhamad Stiadi 2026. The Influence Of Social Media Marketing And Online Customer Reviews On The Purchase Decisions Of Jiniso Products Among Generation Z In Kendari City. International Journal of Education, Vocational and Social Science . 5, 04 (Sep. 2026), 1770-1781. DOI:https://doi.org/10.63922/ijevss.v5i04.6649.