International Journal of Business and Quality Research

Articles

• The Role of Perceived Value in Advertising Message on Purchase Intention: A Case of Malaysian Millennial Consumers

  • Arman Hj. Ahmad Department of Marketing, Universiti Kuala Lumpur Business School
  • Izian Idris Department of Marketing, Sunway University, Malaysia
  • Gan Hao Rong Department of Marketing, Sunway University, Malaysia
  • Rizal Ula Ananta Fauzi Universitas PGRI Madiun, Indonesia
  • Nursyuhadah Abdul Rahman Department of Islamic Finance, Universiti Kuala Lumpur Business School
  • Ridzuan Masri School of Management and Business, MILA University, Malaysia

  1-26

  • pdf
  Abstract views: 19 times | PDF downloaded: 12 times | Published: 2024-04-08 |
  DOI: https://doi.org/10.99075/ijbqr.v1i01.828
• Design And Implementation Of Woori.Id Fashion Business In Yogyakarta

  • Merthya Kadya Kejora Universitas Islam Indonesia, Yogyakarta
  • Murwanto Sigit Universitas Islam Indonesia, Yogyakarta

  27-38

  • pdf
  Abstract views: 22 times | PDF downloaded: 9 times | Published: 2024-04-08 |
  DOI: https://doi.org/10.99075/ijbqr.v1i01.829
• Implementing Creative Strategies In Instagram Ads To Increase Tourezia Brand Awareness Through Social Media Platforms (Instagram)

  • Lintang Choiru Shifa Universitas Islam Indonesia, Yogyakarta
  • Murwanto Sigit Universitas Islam Indonesia, Yogyakarta

  39-51

  • pdf
  Abstract views: 13 times | PDF downloaded: 14 times | Published: 2024-04-09 |
  DOI: https://doi.org/10.99075/ijbqr.v1i01.833
• Implementation of Bhinneka Tunggal Ika Mottoes in Social and State Life

  • Sandy Gunawan Faculty of Economics and Business, Bandar Lampung University
  • Diki Zakaria Faculty of Economics and Business, Bandar Lampung University
  • Ranny Caroline Faculty of Economics and Business, Bandar Lampung University
  • Tria Harjanti Faculty of Economics and Business, Bandar Lampung University
  • Jason Tandani Faculty of Economics and Business, Bandar Lampung University

  52-71

  • pdf
  Abstract views: 16 times | PDF downloaded: 4 times | Published: 2024-04-26 |
  DOI: https://doi.org/10.99075/ijbqr.v1i01.842